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Patient recruitment remains one of the most significant challenges faced by the pharmaceutical industry today and accounts for hundreds of millions of dollars being spent due to delays in the clinical development process. As a result it is essential for Sponsors to devise and execute a comprehensive recruitment strategy which can both recruit and retain its subjects.

SMi’s Inaugural Accelerating Patient Recruitment in Clinical Trials will focus on how best Sponsors can identify, understand and target the right patient population when recruiting for clinical trials. How to develop a proactive patient retention plan to minimise patient fall-out and issues relating to protocol, feasibility testing, regulations and budget planning will be also explored as prerequisites for the studies. The event will also discuss the use of investigator sites, addressing site identification and management issues when launching such a partnership. This conference will also consider the place of recruitment technologies and enhanced marketing strategies in the development of a successful patient recruitment plan.

Gain an insight from the key industry leaders in the field including:

Marianne Mancini, Director, Global Clinical Operations, Baxter Bioscience
Jim Kremidas, Global Enrolment Optimisation & Innovation, Eli Lilly
Dr Hunter Gillies, Early Clinical Leader & Director, Pfizer
David Shearer, Clinical Project Leader, CNS Division & Head, Internal Patient Recruitment Group, Sanofi-Aventis
Tom Ruane, Director, Patient Recruitment, Quintiles
Dr Mikhail Rojavin, Clinical Trials Leader, Novartis
Daniel McDonald, Vice President, Thomson CenterWatch
Matthew Kibby, Leader, Global Business Unit, BBK Healthcare
Bill Byrom, Product Development Director, ClinPhone
Roni Thaler, President & Chief Executive Officer, Center for Information Study on Clinical Research Participation (CISCRP)

Benefits of Attending:

PATIENT RECRUITMENT FOR CLINICAL TRIALS: Hear about the current and future management strategies and results, patient recruitment benchmarks and effective media tactics to recruit and retain clinical trial subjects
MEASURING SUCCESS: Discover the critical need for measurement as part of a patient recruitment and retention programme and the importance of metrics in predicting patient and site performance
GLOBAL RECRUITMENT PROGRAMMES: Is there such a thing as a global recruitment programme? Hear perspectives from both sides: Sponsors and CROs
PAEDIATRIC CLINICAL TRIALS: Learn how to recruit and retain a paediatric population while being sensitive to issues of consent and ethical considerations
ADDRESSING MAJOR BOTTLENECKS IN THE PATIENT RECRUITMENT PROCESS: Explore how innovative technologies can accelerate recruitment and ensure patient retention and compliance
NETWORK WITH KEY PERSONNEL: Meet the leaders in the field, make valuable contacts and learn from their experience and expertise

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Jim Kremidas

Jim Kremidas, Globa Enrolement Optimisation & Innovation, Eli Lilly

9:10 KEYNOTE ADDRESS

David Shearer

David Shearer, Clinical Project Leader, CNS Division & Head, Internal Patient Recruitment Group, Sanofi-Aventis

  • Identifying, understanding and targeting the right patient population
  • Patient recruitment benchmarks- patient demographics and recruitment costs
  • Current and future recruitment management strategies and results
  • Effective media strategies and tactics including database mining, media, web use and pharmacy
  • Evaluating the effectiveness of recruitment strategies – Good Recruitment Practices (GRPs)
  • Looking ahead - what’s going to change in clinical trials?
  • Subsequent impact on the future of patient recruitment?
  • 9:50 MEASURING THE SUCCESS OF PATIENT RECRUITMENT

    Kathleen Drennan

    Kathleen Drennan, Vice President & Managing Director, Iris Global Clinical Trial Solutions

  • See how metrics capture and intervention can determine predictive modelling of patient recruitment, retention and site performance
  • Measure the effectiveness of benchmarking recruitment elements to avoid study rescue
  • Learn how to effectively manage and measure large advertising campaigns and expenditures in real time
  • Using automated data capture information to forecast and establish ROI of the recruitment programme
  • View metrics capture and reporting as a decision support model for your clinical sites
  • Learn how to ‘model’ future studies based on past success and reduce costs in the process
  • 10:30 Morning Coffee

    10:50 CONDUCTING FEASIBILTY TESTING

    Matthew Kibby

    Matthew Kibby, Leader, Global Business Unit, BBK Healthcare

  • Ensuring proper feasibility testing has been conducted
  • Uncovering potential recruitment challenges and assisting in the establishment of appropriate budgets and timelines
  • How many subjects are required?
  • Trial placement strategies
  • Site viability
  • Problems related to poor feasibility testing – the onset of rescue studies
  • Case histories
  • 11:30 GLOBAL RECRUITMENT PROGRAMMES

    Jim Kremidas

    Jim Kremidas, Globa Enrolement Optimisation & Innovation, Eli Lilly

  • Country specific strategies - with a focus on the US, Europe, Latin America and Asia
  • Reaching the patient through appropriate messages and media
  • Obstacles and recruitment solutions/strategies
  • Is there such a thing as a global recruitment campaign?
  • How to operate a global trial that works
  • Experts in the US/EU – how can they work together/who can they work with?
  • Current success stories
  • 12:10 Networking Lunch

    13:10 GLOBAL PATIENT RECRUITMENT - THE CRO PERSPECTIVE

    Tom Ruane

    Tom Ruane, Director, Patient Recruitment, Quintiles

  • The mind-set change around patient recruitment for the key stakeholders
  • Is patient recruitment compatible with core CRO services?
  • Is it expensive and where does the money go? Where is the ROI?
  • What do the patients and site staff think?
  • Examples of success stories (and maybe some not so successful!)
  • 13:50 DIFFERENT STRATEGIES TO ACCELERATE PATIENT RECRUITMENT IN WESTERN AND CENTRAL-EASTERN EUROPE

    Ralf Kohnen

    Ralf Kohnen, Chief Executive Officer, I M E R E M Institute For Med Management And Biometr

  • Large centralised treatment units in CEE established by state health care system vs decentralised small study centres in Western Europe
  • Different motivations of patients and doctors in Western Europe and CEE
  • in CEE patient desire for modern treatment
  • in Western Europe patient desire for more controlled and sufficient treatment
  • 14:30 CHOOSING AND DEVELOPING AN EFFECTIVE RECRUITMENT STRATEGY

    Hunter Gillies

    Hunter Gillies, Early Clinical Leader & Director, Pfizer

  • How do you chose an appropriate and successful recruitment strategy- what criteria must be set?
  • Challenges and problems encountered- how have they been overcome?
  • Case history: Female sexual health studies – choosing the right recruitment campaign, planning is everything
  • 15:10 Afternoon Tea

    15:50 NEGOTIATING AND MANAGING PATIENT RECRUITMENT BUDGETS

    Bruce Gould

    Bruce Gould, Director, Acurian

  • Calculating, realistically, the impact of subject recruitment expenditures on trial cost
  • Determining the value that spending on patient recruitment provides
  • Justifying the cost
  • Learning how to design and implement an effective patient recruitment budget
  • Accounting for difficulties along the way
  • Negotiating a patient recruitment contract
  • Defining the roles and responsibilities of the sponsor, CRO and recruitment provider
  • 16:30 ACCELERATING RECRUITMENT – WORKING IN PARTNERSHIP WITH THE NHS

    Ben Quartley

    Ben Quartley, Head, Clinical Operations, Profiad Limited

  • Traditional research within the NHS
  • Why recruitment fails in the UK
  • Accessing patients within the NHS
  • What options are there to accelerate patient recruitment? (what works and what doesn't)
  • Where best to spend your money - what gives the best ROI?
  • 17:10 BEYOND THE THEORY

    Paul Evans

    Paul Evans, Private Consultant, Paul Evans

  • Measuring the recruitment funnel
  • Selecting the right methods from the recruitment tool box
  • Cost effective recruitment
  • Lessons from real life campaigns
  • 17:50 Chairman’s Closing Remarks and Close of Day One

    18:00 Networking Drinks Reception Sponsored by ClinPhone

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    Tom Ruane

    Tom Ruane, Director, Patient Recruitment, Quintiles

    9:10 SITE IDENTIFICATION

    Marianne Mancini

    Marianne Mancini, Director, Global Clinical Operations, Baxter Bioscience

  • Improving site selection – reaching patient groups
  • Evaluating your site requirements and expectations – including the ability to sustain enrolment
  • Co-ordinating the needs of the sponsor with the capabilities of the sites
  • Moving through the contract process
  • Reducing the amount of time to get sites started
  • Trial recruitment from the site operator’s perspective
  • Communication between sponsors and sites – clear objectives and expectations, collecting and reporting metrics and reducing cycle times to initiate trials
  • Assessing the impact of your trial success
  • 9:50 A SITE CENTRIC APPROACH TO EFFECTIVE RISK MANAGEMENT

    Lorna Leonard

    Lorna Leonard, Senior Manager, Project Assessmet and Prevention Support, Covance

  • Current approach
  • Understanding variability
  • Targeting mitigation
  • Barriers to success
  • 10:30 Morning Coffee

    10:50 HOW TO FIND PATIENTS THAT DO NOT EXIST

    Richard  Anderson

    Richard Anderson, Chief Executive Officer, De Facto Communications

  • How to find patients which might be required for a study (as defined by inclusion/exclusion criteria) that do not know they have the condition
  • Targeting specific disorders such as diabetes, Alzheimer’s and hypertension
  • Designing and executing a recruitment campaign based on symptomology
  • Possible marketing methods to be employed
  • Looking ahead – new and innovative recruitment strategies and technologies
  • 11:30 ENGAGING AND EDUCATING THE PUBLIC ABOUT CLINICAL RESEARCH PARTICIPATION

    Roni Thaler

    Roni Thaler, President & Chief Executive Officer, Center for Information and Study on Clinical Research Participation

  • Participants will be presented information and data regarding the influence that the various stakeholders play in patient volunteerism
  • Presentation of most recent data regarding clinical research participation
  • Discussion of recent trends in ‘public trust’ of the clinical research enterprise and actions taken by the clinical research enterprise to address this issue
  • Review of the particular challenges in the recruitment of minority and non-English speaking populations
  • Strategies for increasing general education and awareness about clinical research participation including examples of both print, TV and radio public service announcements
  • 12:10 Networking Lunch

    13:40 RECRUITING AND RETAINING A PAEDIATRIC POPULATION

  • Paediatric clinical trials today
  • Confident consent – the legal perspective
  • Managing your clinical trial
  • How to successfully recruit a paediatric population
  • Retaining your patients
  • Ethical considerations
  • Michelle Argument

    Michelle Argument, Client Services Director, Fast4wd Ogilvy

    Gaynor Anders

    Gaynor Anders, Communications Director, Fast4wd Ogilvy

    14:20 FACTORS MOTIVATING PATIENTS’ PARTICIPATION IN CLINICAL RESEARCH

    Mikhail Rojavin

    Mikhail Rojavin, Clinical Trials Leader, Novartis

  • Main features of PEAK Programme
  • What attracts patients to a clinical study?
  • What concerns patients during the study?
  • Their experiences at the last office visit
  • 15:00 SETTING RECRUITMENT UP RIGHT FROM THE START

    Elizabeth Moench

    Elizabeth Moench, President & Cheif Executive Officer, MediciGroup

  • Recruitment success is predicated on good planning
  • Data driven decisions eliminate recruitment investment loss and keep recruitment on track
  • Taking the recruitment-retention leaks out of the Leaky Pipe™
  • Performance management against recruitment milestones
  • 15:40 Afternoon Tea

    16:00 ASSESSING THE IMPLEMENTATION OF PATIENT RECRUITMENT TECHNOLOGIES

    Bill Byrom

    Bill Byrom, Product Development Director, ClinPhone Group Ltd

  • Allowing sponsors early access to potential patient populations
  • How innovative technologies can accelerate patient recruitment and ensure patient retention and compliance
  • How to enhance patient communication, access and follow up
  • Current technologies available
  • Useful statistics
  • Future technological advances
  • 16:40 THE EVOLVING FACE OF ONLINE PATIENT RECRUITMENT

    David Heck

    David Heck, Senior Account Manager, Thomson CenterWatch

  • How the internet can be used to improve/aid patient recruitment
  • The patient and internet community – internet statistics
  • How do patients and sponsors use this resource?
  • Evaluating current and future recruitment models and practices
  • Choosing an online patient recruitment service
  • Creating an internet patient recruitment campaign
  • The impact of web-based recruitment in the US – possibilities and usage in Europe
  • 17:20 Chairman’s Closing Remarks and Close of Conference

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    Workshops

    Evaluating Creative Concepts for Patient Recruitment Campaigns
    Workshop

    Evaluating Creative Concepts for Patient Recruitment Campaigns

    Jurys Great Russell Street Hotel
    19th April 2005
    London, United Kingdom

    Jurys Great Russell Street Hotel

    16-22 Great Russell Street
    London WC1B 3NN
    United Kingdom

    Jurys Great Russell Street Hotel

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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