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This comprehensive Masterclass workshop will allow you to get the newest insights about the most important areas of Over-The-Counter medicines business management, including OTC drugs, food supplement, medical devices and growth opportunities in Rx-to-OTC switches. Starting from OTC outlook and trends as well as growth perspective, going through new products and delivery systems and ending on the frameworks of building and communication of successful OTC brands, best practices and OTC brand case studies from top international players.

 Understand the Global OTC outlook &ndash; structure, trends, future growth perspective OTC<br /> &bull; Product features include drugs, medical devices and food/dietary supplements <br /> &bull; Learn regulatory status of different products and requirements. Enhance your skillset and knowledge to building a strong OTC brand portfolio <br /> &bull; Gain a competitive edge in life cycle management

Masterclass programme

8:30 Registration & Coffee

Marcin  Kubajczyk

Marcin Kubajczyk, Consultant, former Global OTC Director at Polpharma and OTC Business Unit Head at Sandoz Novartis, Polpharma

9:00 Opening Remarks and Introductions

Marcin  Kubajczyk

Marcin Kubajczyk, Consultant, former Global OTC Director at Polpharma and OTC Business Unit Head at Sandoz Novartis, Polpharma

9:10 Global OTC outlook – structure, trends, future growth perspective

Marcin  Kubajczyk

Marcin Kubajczyk, Consultant, former Global OTC Director at Polpharma and OTC Business Unit Head at Sandoz Novartis, Polpharma

9:50 OTC drugs, food/dietary supplements, medical devices – products features, regulatory status and requirements.

Marcin  Kubajczyk

Marcin Kubajczyk, Consultant, former Global OTC Director at Polpharma and OTC Business Unit Head at Sandoz Novartis, Polpharma

10:30 Morning Coffee

11:00 Rx-to-OTC switches - growth opportunity or challenge?

Marcin  Kubajczyk

Marcin Kubajczyk, Consultant, former Global OTC Director at Polpharma and OTC Business Unit Head at Sandoz Novartis, Polpharma

11:40 New products, new delivery systems and dimensions of further OTC development

Marcin  Kubajczyk

Marcin Kubajczyk, Consultant, former Global OTC Director at Polpharma and OTC Business Unit Head at Sandoz Novartis, Polpharma

12:20 Networking Lunch

13:30 Building strong OTC brand – positioning and communication directed to main target groups

Marcin  Kubajczyk

Marcin Kubajczyk, Consultant, former Global OTC Director at Polpharma and OTC Business Unit Head at Sandoz Novartis, Polpharma

14:10 Brand portfolio, line extensions and life cycle management

Marcin  Kubajczyk

Marcin Kubajczyk, Consultant, former Global OTC Director at Polpharma and OTC Business Unit Head at Sandoz Novartis, Polpharma

14:50 Afternoon Tea

15:20 Successful global OTC brands – case studies

Marcin  Kubajczyk

Marcin Kubajczyk, Consultant, former Global OTC Director at Polpharma and OTC Business Unit Head at Sandoz Novartis, Polpharma

16:00 OTC strategy and brand management problem solving exercises

Marcin  Kubajczyk

Marcin Kubajczyk, Consultant, former Global OTC Director at Polpharma and OTC Business Unit Head at Sandoz Novartis, Polpharma

16:40 Closing Remarks

Marcin  Kubajczyk

Marcin Kubajczyk, Consultant, former Global OTC Director at Polpharma and OTC Business Unit Head at Sandoz Novartis, Polpharma

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MSE Meeting Rooms

103a Oxford Street
London
United Kingdom

MSE Meeting Rooms

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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Opening Hours: 9.00 - 17.30 (local time)
SMi Group Ltd, 1 Westminster Bridge Road, London, SE1 7XW, United Kingdom
Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
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