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 MSL Best Practice and KOL Management

Announcing SMi's 3rd annual KOL Europe conference...

KOL Management and MSL Best Practice in Europe 2011

29th and 30th June 2011, Munich, Germany

About the conference

Following the successes of our previous KOL management conferences in London, Munich and Stockholm over the past three years, SMi are proud to present the latest event in our KOL Portfolio - KOL Management and MSL Best Practice in Europe.

Taking place in the delightful city of Munich in Germany, this conference will look at the best methods and strategies for pharma to use when dispersing medical or scientific information to stakeholders and the public, and when recruiting and managing KOLs as part of this process.

The identification and management of such key opinion leaders can be both challenging and rewarding for all involved - but the industry needs to have a firm understanding of the ROI of both KOL and MSL programmes.  By exploring how to determine the ROI, and indeed how to increase the gains through strategic programmes and structured internal change management, this conference will give delegates a well-rounded view of this vital part of the industry, and is a must attend event.

Allowing for plenty of discussion within the agenda this conference is unique in providing an ideal platform to obtain the building blocks needed for successful KOL interactions and MSL programmes, whilst offering networking opportunities throughout the day.

Fancy speaking at the conference?  Do you know of anyone who may be interested in speaking?  We are always on the look-out for new speakers for our upcoming conferences.  Let us know - contact the Conference Producer.

For sponsorship and exhibitioning opportunities, contact our Sponsorship Department.

 

How you will benefit

Hear from some of the leading experts in identifying, approaching and managing KOLs and KOL programmes

Learn the how to increase your ROI by having a strategic and structured MSL system

Discover the best ways to manage the your medical and scientific advice output in the long term for the benefit of your brand

Network with MSLs, KOLs, industry leaders and medical communication agencies

 Medical and Scientific Affairs

 

Who should attend this event?

Chief Executives, Vice Presidents, Heads, Directors, and Project Leaders of

  • Medical Science Liaisons, MSLs
  • Medical Affairs, Scientific Affairs
  • Medical Advisors, Scientific Advisors
  • KOL Development, KOL Relationships
  • Key Opinion Management
  • External Speaker Faculty Management
  • Medical Communications
  • Clinical Outcomes
  • Scientific Affairs
  • Medical Education
  • External Stakeholder Management/Liaison
  • Programme/Product/Brand Management
  • Marketing
  • Professional Education

Delegates at our 2nd annual KOL Europe in June 2010 came from across the world... Join the wide range of high level delegates again at our event in 2011..

Graph of delegate countries

 

 

 

 

Previous attendees and participants have come from organizations including:

 

  • Shire
  • Pfizer
  • Grunenthal 
  • Boehringer Ingelheim
  •  Nycomed
  • Innogenetics
  • European Parkinsons Disease Association
  • Merck KgaA 
  • Leo Pharma 
  • Eli Lilly
  • AstraZeneca
  • Association of the British Pharmaceutical Industry
  • Genzyme
  • Kings College, London
  • Bristol-Myers Squibb
  • UCB Gmbh
  • Novartis
  • Bayer Schering Pharma
  • MedImmune
  • Amgen
  • Harvard Medical School 
  • GSK
  • Sanofi-Aventis
  • Merck & Co 
  • Abbott
  • Napp Pharmacueticals
  • Mederi
  • Caudex Medical
  • Tachris AG
  • Celgene International
  • Heartbeat Experts
  • Biogen Idec International
  • University College London
  • British Medical Journal
  • Astellas
  • Norgine 
  • Vifor Pharma

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Hans Joachim Hutt

Hans Joachim Hutt, Director, Governmental Affairs, Leo Pharma, Germany

9:10 An industry perspective on compliance

Hans Joachim Hutt

Hans Joachim Hutt, Director, Governmental Affairs, Leo Pharma, Germany

  • Latest developments in compliance policies (i.e. national and European codes of conduct)
  • How the industry is implementing compliance guidelines, and are they effective?
  • Besides compliant KOL relationships collaborations with 3rd parties (i.e. NGO, patient organisations) need comprehensible procedures
  • 9:50 Ensuring compliance and developing an internal code for MSL activities

    Amy Gomez

    Amy Gomez, Medical Liaison Operations Consultant, Eli Lilly

  • Industry trends in MSL compliance
  • Common issues and uncertainties
  • Self-regulation - the importance of SOPs
  • Structures and strategies for ensuring global compliance
  • Ensuring the independence of medical amd marketing roles
  • 10:30 Morning Coffee

    11:00 The evolving MSL framework

    Kai Richter

    Kai Richter, Vice President, Medical & Regulatory, Germany, AstraZeneca

  • Legal and regulatory aspects
  • Stakeholder segmentation and management
  • Developing a better MSL model
  • 11:40 Panel Discussion: Why does the industry need KOLs and how do we manage to keep their reputation and credibility?

  • Compliance and working with KOLs
  • Consequences of data protection concerns
  • Best-practice when working with KOLs
  • Identifying KOLs of the future
  • How to pick an author and safeguard their reputation
  • Developing mutually beneficial relationships
  • Hans Joachim Hutt

    Hans Joachim Hutt, Director, Governmental Affairs, Leo Pharma, Germany

    Marcus Neureither

    Marcus Neureither, Head of Medical affairs, Dermatology, Biogen IDEC GmbH

    Amy Gomez

    Amy Gomez, Medical Liaison Operations Consultant, Eli Lilly

    Kai Richter

    Kai Richter, Vice President, Medical & Regulatory, Germany, AstraZeneca

    Neil Kendle

    Neil Kendle, Managing Director, Kendle Healthcare

    12:40 Networking Lunch

    13:40 Case study: strategies for growth

    Marcus Neureither

    Marcus Neureither, Head of Medical affairs, Dermatology, Biogen IDEC GmbH

  • Partnering MSL and marketing activities
  • Taking on an old product and achieving growth in sales
  • Collaboration and compliance
  • 14:20 Establishing effective internal communication and co-ordination of KOL engagement

    Neil Kendle

    Neil Kendle, Managing Director, Kendle Healthcare

  • Co-ordinating KOL engagement between global functions and affiliates
  • Assigning responsibilities and ensuring effective co-operation between scientific and commercial functions
  • Planning global and affiliate KOL engagement to stay within a 'fees for services' cap, prospectively not retrospectively
  • Segmenting KOL listings and advocacy mapping to ensure effective choice of KOLs across geographies
  • 15:00 The MSL as a key success factor in niche markets

    Ralf Knauseder

    Ralf Knauseder, Area Medical Affairs Manager, Wyeth Austria

  • Niche markets and their specifications and needs
  • The MSL as provider of highly scientific and complex topics
  • The MSL as a catalyst between pharma companies and KOLs
  • 15:40 Chairman’s Closing Remarks

    15:50 Afternoon Tea

    16:30 Close of Day One

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    Jean-Marc Haeusler

    Jean-Marc Haeusler, Senior Medical Director, Germany, UCB GmbH

    9:10 Balancing sales force and MSL activity

    Jean-Marc Haeusler

    Jean-Marc Haeusler, Senior Medical Director, Germany, UCB GmbH

  • Examining the general trend away from sales force towards MSLs 
  • Right-sizing your MSL force
  • Assessing sustainability for the future
  • 9:50 Building trust and reputation; the platform for KOL relationships

    Andrew Powrie-Smith

    Andrew Powrie-Smith, UK Trust Lead, Association of the British Pharmaceutical Industry (Scotland)

  • Understanding the views of your stakeholders
  • Informing strategy and communications
  • Creating trust through behaviours
  • 10:30 Morning Coffee

    11:00 The Broader Perspective of Global Stakeholder Engagement Planning

    Jo Jarvis

    Jo Jarvis, Director of Stakeholder Strategies, Fishawack Group

  • Stakeholder Relations environmental changes and challenges
  • Benchmarking Strategies, internal and external for best practice operations
  • Standardising and co-ordinating Stakeholder Relations business and engagement planning
  • Advocacy focus: Broader Perspective of Stakeholder Engagement Planning
  • 11:40 Panel Discussion: The MSL of the future

  • Organizational structure
  • Activity/profile
  • Status/collaboration vs. sales
  • Training/development of MSLs
  • In-house support
  • Jean-Marc Haeusler

    Jean-Marc Haeusler, Senior Medical Director, Germany, UCB GmbH

    Regine Buffels

    Regine Buffels, Director, Medical Affairs, International Distributor Management, Biogen IDEC International GmbH

    Sheuli Porkess

    Sheuli Porkess, Medical Director, Boehringer Ingelheim

    Ralf Knauseder

    Ralf Knauseder, Area Medical Affairs Manager, Wyeth Austria

    12:40 Networking Lunch

    13:40 How to grow an opinion leader

    Regine Buffels

    Regine Buffels, Director, Medical Affairs, International Distributor Management, Biogen IDEC International GmbH

  • Using KOLs to identify physicians with high potential
  • The series of steps needed to grow the physician into an opinion leader for a national area
  • Growing the opinion leader to be a global key opinion leader
  • 14:20 Introducing MSLs into a pharmaceutical organization

    Sheuli Porkess

    Sheuli Porkess, Medical Director, Boehringer Ingelheim

  • Why pharma should take the long-term view on MSL development
  • What are the best tools for MSL management?
  • Evaluating and promoting training, education, skills and experience
  • 15:00 Globalize KOL messages by co-operation with international health organisation(s) and policy-makers

    Antje-Henriette Fink-Wagner

    Antje-Henriette Fink-Wagner, Managing Director, KNiF

  • Challenges of co-operation with WHO and policy-makers
  • How to overcome the hurdles
  • The role of patients
  • The way back from placing a global message to local implementation
  • 15:40 Chairman’s Closing Remarks

    15:50 Afternoon Tea

    16:30 Close of Conference

    +

    Workshops

    Opinion Leader Development
    Workshop

    Opinion Leader Development

    Hotel Vier Jahreszeiten Kempinski
    28th June 2011
    Munich, Germany

    Hotel Vier Jahreszeiten Kempinski

    Maximilianstrabe 17
    Munich D-80539
    Germany

    Hotel Vier Jahreszeiten Kempinski

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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