This Masterclass will teach you how to use social media to achieve your key business objectives. The interactive session will take a case-study led approach, looking at examples from both pharmaceutical and other industries. You will learn about the different social media tools and how they can be used to engage with clients, stakeholders and patients. You will also find out how to use social media to grow your business and achieve a positive return of investment.


 Key Topics:

  • Introduction to social media tools
  • Understanding the differences between social networks and online communities.
  • How to engage your clients, stakeholders and patients with social media
  • How to build a business case for social media activity

About the Workshop Host:

  Matt Rhodes is the Director of Client Services at FreshNetworks. One of the founding members of FreshNetworks, Matt oversees the production, management and analysis of branded online communities for companies such as BSkyB, BT and Liverpool Victoria. He has a background in market research, customer experience and strategy consulting, specialising in digital innovation and product and proposition development. Matt runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications. He is a regular speaker at Web 2.0 and research conferences across Europe, and he is often called upon to give expert commentary about social media on Sky News, BBC radio and in various national newspapers.


 About the Company:


  FreshNetworks is a social media agency which helps organisations connect with their customers, clients and stakeholders through social media and online communities. With over 15 years experience of building online communities, it focuses on delivering sustainable results from social media. FreshNetworks provides organisations with a social media strategy that gives measurable results. Practical tips and advice about social media has helped their blog become one of the top two marketing and social media blogs in the UK according to AdAge. Services include social media strategy, online community design and build, and online reputation management.



Masterclass programme

9:00 Registration and Coffee

9:30 Introductions

9:45 Understanding the social media landscape

10:30 Successful social media marketing

11:15 Morning coffee

11:30 Building a business case - how to build a business case for social media

12:00 Building a business case - brainstorming and addressing delegate issues and questions

12:45 “Take away” tips and advice about the next steps with social media

13:30 Close of Workshop


Crowne Plaza Hotel - St James

Buckingham Gate 45/51
London SW1E 6AF
United Kingdom

Crowne Plaza Hotel - St James



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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