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What is this event about?

 

Ensure that you have the information you need to adapt your approach to corporate communications and to develop effective strategies to make the most of the social media revolution!

Social media is an area of communications in a state of continual evolution and flux and 2011 looks set to be a year of immense significance for the future of its application to the pharmaceutical and healthcare industry.

With the long-awaited FDA guidance on social media finally expected to be released during the first quarter of 2011, the early implications of the recommendations and what they mean to those engaged in social media activities will become apparent over the course of the year.

Building on the tremendous success of SMi's "sell-out" inaugural Social Media in the Pharmaceutical Industry conference, we are proud to present a follow-up event, focused on keeping our audience up-to-date with developments in the ever-changing social media sphere.


Get more from the conference - Join us for a drinks reception on day one, straight after the final presentation.  Network and socialize with the speakers and other delegates; ask questions, discuss ideas and plan partnerships over drinks and nibbles.


 Why should you attend this event?

Learn from the industry's leading pioneers and take back new approaches to your work!

There are many social media platforms to choose from, many ways of interacting and many uses for social media in the pharma industry: marketing, corporate communications, brand development, product recognition, interacting with patient groups and more. Through explanatory talks and relevant case studies, delegates will leave the conference with a knowledge and confidence that will allow them to successfully incorporate social media into their organization's communications strategy.

What you will learn about

  • Social media marketing: ways to use and integrate social media platforms into your marketing strategy, ensuring an attractive ROI
  • Social media monitoring: methods to measure your impact in the social media sphere, and effective ROI determination
  • Social networking software and platforms: case studies illustrating different uses for various social media sites and platforms 
  • Corporate communications: successfully developing a social media element to your corporate communications strategy
  • Interacting with patient groups: understanding the importance of interacting with online patient groups, and developing a conversational interaction
 
 

How you will benefit

Learn about the different social media tools available, and how best to use them

Discover new ways to engage with healthcare professionals, patients and other stakeholders

Identify how to grow your business and deliver a strong ROI

Network with senior social media thought leaders

Fancy speaking at the conference?  Do you know of anyone who may be interested in speaking?  We are always on the look-out for new speakers for our upcoming conferences.  Let us know - contact the Conference Producer.

For sponsorship and exhibiting opportunities, contact our Sponsorship Department.

Who should attend this event?

Executive Directors, Vice Presidents, Heads, Managers, Team leaders of:

  • Social Media, Online Media, eMedia , Emerging Media
  • Marketing, eMarketing, Digital Marketing, Multi-Channel Marketing
  • PR
  • Communications, eCommunications, Communications Research
  • Employee Communications/Engagement
  • eBusiness
  • Web Design
  • Content Management
  • Brand Management
  • Product Marketing, Product Development
  • Compliance
  • Business Development

 

Organizations already registered to attend include:

 

  • Roche
  • UCB
  • Genzyme
  • AstraZeneca
  • Novartis
  • Johnson & Johnson
  • PLIVA
  • Daiichi Sankyo
  • Sanofi Aventis
  • Lundbeck
  • Pfizer 
  • Merck Serono
  • Eisai
  • Bayer
  • Department of Health, UK
  • British Heart Foundation
  • British Lung Foundation
  • Shire
  • NHS Birmingham
  • Association of the British Pharmaceutical Industry
  • NHS Institute for Innovation and Improvement
  • Bilfinger Berger
  • Talkhealth Partnership
  • Maverick Television
  • Doctors.net.uk
  • Neovoca
  • Empower Research
  • Across Health

 

Conference programme

8:30 Registration & Refreshments

9:00 Chairman's Opening Remarks

Alex Butler

Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson Pharmaceuticals

9:10 Case study: Getting social: case studies in online engagement

Alex Butler

Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson Pharmaceuticals

  • Why Pharma needs to lead the way and not lag behind with the personal web
  • Developing engagement in a regulated environment
  • Understanding social strategy and aligning it across the business
  • Looking beyond platforms
  • Insights into Janssen's social media projects
  • 9:50 Online KOLs: can you afford to ignore them?

    Debjani Deb

    Debjani Deb, Managing Partner, EmPower Research LLC

  • Overview of the traditional usage of Key Opinion Leaders (KOLs) to accelerate sales, educate patients and positively impact healthcare delivery
  • Assessing the impact of a new breed of online KOLs
  • Who are these new KOLs?
  • How are they shaping and influencing opinion about brands, treatment methods, disease management and pricing?
  • What are the implications for the pharmaceutical industry?
  • 10:30 Morning Refreshments

    11:00 Case study: Engaging and communicating: learnings from the BLF's social media journey

    Tova Turkel

    Tova Turkel, Head of Social Media, British Lung Foundation

  • Getting started in social media both practically and logically
  • Where is the value? BLF campaign case study
  • Engaging with your audience - a two-way conversation
  • Where do we go next? Expanding, loyalty and opportunities
  • 11:40 Panel discussion: Formulating the right strategy: exploring the use of social media by pharma and healthcare organizations

  • What should Pharma use social media for?
  • Can success with social media and its value be measured? What is the value of social media to Pharma?
  • Assessment of recently published (if published) FDA guidance
  • What is the significance of the guidance on social media operations in the USA the world?
  • Are the marketing benefits really worth the investment?
  • Are social media platforms suitable for internal communications?
  • Connecting with patient groups
  • Managing Pharma's relationship with healthcare professionals
  • Learning from other industries
  • Alex Butler

    Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson Pharmaceuticals

    Carwyn Jones

    Carwyn Jones, Head of Pharmaceutical Sales and Marketing, Doctors.net.uk

    Tova Turkel

    Tova Turkel, Head of Social Media, British Lung Foundation

    Andrew Widger

    Andrew Widger, Director, Media Relations, EMEA, Pfizer Group

    12:40 Networking Lunch

    14:00 Engaging with patients using a range of of interactive collaborative social media tools

    Deborah Mason

    Deborah Mason, Founder and Director, Talkhealth Partnership Ltd

  • How social media can aid the transition from a bio-medical model to a social model
  • Social media tools
  • Case study – “Online Clinics on...”
  • Pharma and social media
  • 14:40 Organizational changes needed for social media success

    Mat Phillips

    Mat Phillips, Founder, Neovoca

  • The need for action: why social media interaction is necessary
  • Common issues and hurdles to full SM engagement: skills, culture, process, structure and regulatory concerns
  • Solutions and strategies: cultural alignment, awareness, training, planning, policy mapping and analytics
  • Adopting the same rigour that was devoted to SFE
  • 15:50 Communicating, collaborating and listening with the healthcare profession

    Carwyn Jones

    Carwyn Jones, Head of Pharmaceutical Sales and Marketing, Doctors.net.uk

  • Healthcare professionals' use of social media
  • Reviewing the trends within HCP usage of social media
  • Case study from Doctors.net.uk
  • How can Pharma get involved?
  • 16:30 Chairman’s Closing Remarks & Close of Day One

    Alex Butler

    Alex Butler, EMEA Marketing Communications Manager, Johnson & Johnson Pharmaceuticals

    8:30 Registration & Refreshments

    9:00 Chairman's Opening Remarks

    Andrew Widger

    Andrew Widger, Director, Media Relations, EMEA, Pfizer Group

    9:10 Overview of Pfizer's social media usage to date

    Andrew Widger

    Andrew Widger, Director, Media Relations, EMEA, Pfizer Group

  • How can a pharmaceutical company get involved in social media?
  • What does it stand to gain?
  • Successful examples from Pfizer
  • 9:50 Developing guidance, providing direction and giving support to healthcare social media efforts, nationwide

    Tim Lloyd

    Tim Lloyd, Deputy Head of Publishing and e-Communications, Department of Health

  • What is the vision for the future of social media as a channel for communication between government healthcare providers and the general public?
  • Helping to remove fear of social media and demonstrating value
  • Understanding and overcoming the barriers and limitations of social media
  • Creating and sharing best practice throughout the NHS
  • The role of a government health department in regulating social media
  • 10:30 Morning Refreshments

    11:40 Panel discussion: Social media and the NHS: learning from a national healthcare provider

  • Evolving public engagement with the NHS through social media
  • How social media can fill in the gaps in the evolving healthcare environment
  • Investigating the barriers to adoption and engagement with social and digital media
  • Stimulating patient engagement and 'buy-in'
  • Generating institutional stakeholder engagement and 'buy-in'
  • Sharing the platform: partnership opportunities for big business and the big society
  • Tim Lloyd

    Tim Lloyd, Deputy Head of Publishing and e-Communications, Department of Health

    Robert Benson

    Robert Benson, Head of Web & Social Media Marketing, NHS Birmingham East and North

    Carl Plant

    Carl Plant, Community Manager, NHS Local

    Alex Talbott

    Alex Talbott, Communications Officer, NHS Institute for Innovation and Improvement

    12:40 Networking Lunch

    14:00 Case study: NHS Local: building an interactive healthcare portal that puts patients at the centre

    Carl Plant

    Carl Plant, Community Manager, NHS Local

  • Formulating the purpose, scope and expectations for a NHS interactive portal for patients
  • Devising the format; what features to include and how to make them engaging
  • Implementing the plan and managing the site on a daily basis
  • Reflections on successes and failures; how can things be improved?
  • What does the future hold for NHS Local?
  • 14:40 Case study: How one of Europe's largest healthcare charities is pioneering social media strategies for patient engagement

    Charmaine Griffiths

    Charmaine Griffiths, Director for Multimedia, British Heart Foundation

  • Examining the use of social media to increase awareness of the 'mending broken hearts appeal'
  • Designing and running a successful online campaign
  • How useful have social media become in spreading the BHF's message?
  • What next?
  • Opportunities for the whole healthcare community
  • 15:20 The state of play: an overview of pharma's experiences with social media

    John Vieira

    John Vieira, Senior Director, Marketing Operations & Strategic Services, Daiichi Sankyo

  • How has pharma use social media?
  • How have social media changed pharma marketing and communications strategies?
  • Managing institutional and procedural change to ensure effective social media implementation
  • Assessing the successes and failures to date
  • 16:00 Chairman’s Closing Remarks

    Andrew Widger

    Andrew Widger, Director, Media Relations, EMEA, Pfizer Group

    16:10 Afternoon Tea

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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