What is this event about?

The quality of support for POM to P switches keeps getting better and better, with investment from consumer pharmaceutical companies for pharmacy launches now greater than ever before. With this in mind, why is it so difficult to get lift-off with a new POM to P medicine?


About the Masterclass

With some notable exceptions, many switches have not worked out as hoped for, either for industry or the pharmacy profession despite both parties recognising POM to P as important. So why should this be? Many factors are to blame, including: inappropriate pharmacist training, inadequate consumer marketing or simply poor understanding of the challenges that switches face.

With this in mind, SMi present a Masterclass in POM to P, a one-stop-shop to get to grips with switches and ensure you learn the critical factors for future success.

Scroll down for the full programme...

The masterclass will cover:

• Assessing feasibility and meeting the requirements for switch


• The consumer proposition – making sure your label supports your claims 


• Commericial viability – the failure rate is brutal


• Pharmacists as a hurdle rather than partners – do switches only become viable when they get GSL status?

• Predicting the impact of a switch on Rx business & forecasting sales for the launch and beyond Stakeholder Management

















Where does the event take place?

This Masterclass will take place in central London, UK.


Who is leading this event?

The Masterclass is hosted by award winning pharmacy education company Mediapharm. Mediapharm is the UK’s leading expert on POM to P training. Since 2001, they have developed pharmacy training for some of the most talked about switches in recent years including Clamelle Chlamydia Service, Curanail and Flomax Relief and have acquired a wealth of knowledge and experience that is invaluable for switch success.

Meet Mediapharm’s top class team of experienced associates, who can guide you on the key disciplines of POM to P switches: medical and regulatory assessment and submission, market assessment /planning, assessment of training needs, learning design, pharmacy supply model,  marketing implementation and stakeholder management.

Mediapharm’s hands on experience of POM to P from strategic assessment to pharmacy launch will help you avoid the pitfalls and achieve switch success. 

Masterclass programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

9:10 The Commercial Viability

9:50 Pharmacists as a major hurdle

10:30 Morning Coffee

11:00 Impact on Rx business & forecasting sales for the launch

11:40 Stakeholder Management

12:20 Chairman’s Closing Remarks and Close of Masterclass


Copthorne Tara Hotel

Scarsdale Place
London W8 5SR
United Kingdom

Copthorne Tara Hotel

The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.




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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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