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10:00am - 4:00pm

About the workshop

This workshop is designed to help pharmaceutical and biotech professionals make the most of social media.  Workshop attendees will explore innovative social media case studies both within and outside of the industry and will discuss novel approaches to incorporate social media tactics into their larger strategies.  Further, attendees will examine the regulatory issues surrounding the use of social media and will work to identify the changes that will have to take place in industry to ensure that this exciting new channel is maximized.

Attend this workshop to...

  • Understand the latest tools and online tactics available for pharma professionals
  • Learn how to best identify the most appropriate mix of offline and online channels to support strategic objectives
  • Investigate how to implement practical new approaches and measure success

Scroll down for the full programme...

Who is leading the workshop?

Gary Monk
Managing Director, UK, Across Group

During the last 6 years, Gary has worked in various Brand Management and e-Business roles at Johnson & Johnson. His outstanding achievements have been consistently recognised across the industry; he recently won the PM Society 2010 Digital Pioneer award and in 2009 he was bestowed a Pharmatimes Marketer of the Year award, his brand having won 5 awards at the previous PM digital awards. These accolades recognize his success in an array of innovative digital projects and the delivery of strong business results, including a revolutionary multichannel physician campaign that measurably increased share in the target segment and a pioneering patient awareness campaign that delivered 130,000 targeted views and allowed comments on Youtube.

Key areas of expertise:

  • Pharmaceutical Marketing and eCRM
  • Fusion Strategy and Integration
  • Digital and Social Media Strategy
  • Patient and HCP campaigns
  • Tablet and e-detailing
  • Account and Project Management

About the organization

Across Health is a fast-growing company with a proven track record in the health industry. With a focus on building customer relationships through the use of innovative channels, Across Health is the strategic partner of many high-profile companies in Europe and the US - from pharmaceuticals and consumer health to medical devices, hospitals and other key stakeholders in healthcare

For more information, visit the Across website at: www.a-cross.com

Workshop programme

10:00 Registration and Refreshments

10:15 Welcome and Introduction

10:30 Online trends and developments: what is happening out there?

11:15 Fusion strategy

11:45 Assessing the marketing mix

12:15 Lunch

13:15 Virtual detailing: are we reaching clinicians in the most effective way and in the manner they would like to be 'reached'?

13:45 Online medical education

14:15 HCP portals and mobile communications

14:45 Afternoon Tea

15:00 Effectively using social media and dialogue in the pharma environment

15:30 Search engine marketing

15:55 Summary and conclusions

16:00 Close of Workshop

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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