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Social Media in the Pharmaceutical Industry
21 January - 22 January 2015
Social Media in the Pharmaceutical Industry

SAE Media Group present their 7th Annual Social Media in the Pharmaceutical Industry conference.  Markets have become conversations. Social media is the online platform and location that provides a way for people to participate in these conversations. It’s a way to tap into what people are saying about a brand, a product or a service: participate in these conversations, be open to new ideas and then use these insights to make better business decisions. Lately, Social Media has also played an important role in disseminating information to the consumers.

 

As the pharmaceutical industry is advancing, more and more companies are now taking to various mediums like mobile applications, internet and blogs to be socially visible. These channels help them to reach a wider mass and thereby interact not only with like-minded people, but also consumers.

This year's Conference will deliberate on topics such as regulatory insights, consumer focused approach, mobile & website advances, vision for 2015 to name but a few.

You simply cannot afford to miss out.

FEATURED SPEAKERS

Alexandra Fulford

Alexandra Fulford

Consultant, ZS Associates
Charles Lowe

Charles Lowe

President, Telemedicine & eHealth Section, Royal Society of Medicine
Dimithri Wignarajah

Dimithri Wignarajah

Head of Content and Social Media, GE Healthcare
Doris Casares

Doris Casares

Head of Communications of the European Generic Medicines Association (EGA), European Generic Medicines Association
Dr Graham Leask

Dr Graham Leask

Economics & Strategy Group, Aston University
Gary  Monk

Gary Monk

Director of Strategy and Innovation , Havas Health
Jaclyn Fonteyne

Jaclyn Fonteyne

Social Media Specialist, Boehringer Ingelheim A/S
Lanre Ibitoye

Lanre Ibitoye

Global Digital Interaction Management Business Partner, Lundbeck A/S
Nick Broughton

Nick Broughton

Managing Director, Green Bear Medical
Silja Chouquet

Silja Chouquet

Owner, Whydot Pharma
Sinem Erenturk

Sinem Erenturk

Head of Health, Project House Health

Alexandra Fulford

Consultant, ZS Associates
Alexandra Fulford

Birgit Bauer

Freelance Social Media Consultant, Expert Journalist and Speaker E-Patient, Manufacture for Answers
Birgit Bauer

Charles Lowe

President, Telemedicine & eHealth Section, Royal Society of Medicine
Charles Lowe

David Hunt

CEO of HAVAS LYNX Europe , HAVAS LYNX
David Hunt

David is a recognised international figure within Healthcare Digital Marketing having launched a series of industry firsts and collected numerous prestigious innovation awards. His passion for integrating strategy, creativity and innovation became the philosophy on which David established the international, multi-award winning digital studio.

Responding to the evolving landscape, David oversees the sustained growth of the team to maintain HAVAS LYNX’s position at the forefront of digital innovation within healthcare. David takes an active role in key initiatives and works hard to leverage emerging technologies for the fulfilment of real business needs.
 

Dimithri Wignarajah

Head of Content and Social Media, GE Healthcare
Dimithri Wignarajah

Doris Casares

Head of Communications of the European Generic Medicines Association (EGA), European Generic Medicines Association
Doris Casares

Dr Graham Leask

Economics & Strategy Group, Aston University
Dr Graham Leask

Gary Monk

Director of Strategy and Innovation , Havas Health
Gary  Monk

Gene Miller

Director, Commercial Strategy and Innovation , Cadient
Gene Miller

Jaclyn Fonteyne

Social Media Specialist, Boehringer Ingelheim A/S
Jaclyn Fonteyne

Jenny Cowderoy

Managing Director-Communications, Doctors.net.uk
Jenny Cowderoy

John Mack

Chief Pundit, PharmaGuy, PharmaGuy
John Mack

Lanre Ibitoye

Global Digital Interaction Management Business Partner, Lundbeck A/S
Lanre Ibitoye

Nick Broughton

Managing Director, Green Bear Medical
Nick Broughton

Silja Chouquet

Owner, Whydot Pharma
Silja Chouquet

Sinem Erenturk

Head of Health, Project House Health
Sinem Erenturk

Sorsha Roberts

Online Communications Officer , AKU Society
Sorsha Roberts

Thibaud Guymard

Digital Marketing Manager, Merck Sharp & Dohme France
Thibaud Guymard

If you are interested in speaking at this conference, please get in touch with the producer at smiproduction@smi-online.co.uk


If you are interested in sponsoring this conference, please get in touch with our sponsorship team at sponsorshipdept@smi-online.co.uk

 

Conference agenda

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8:30

Registration & Coffee

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9:00

Chairs Opening Remarks

Alexandra Fulford

Alexandra Fulford, Consultant, ZS Associates

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9:10

Enhance your Digital Strategy with Social

Thibaud Guymard

Thibaud Guymard, Digital Marketing Manager, Merck Sharp & Dohme France

  • Defining a social service for your customer
  • Start transforming your customer engagement model
  • Co-create tomorrow's solutions with your customer
  • clock

    9:50

    Engaging patients through social media

    Sorsha Roberts

    Sorsha Roberts, Online Communications Officer , AKU Society

  • Healthcare ready for empowered and digitally demanding patients
  • How consumer care companies are leading the change from uni-directional broadcasting of information to an engaging and relationship-orientated online conversation
  • For the healthcare industry, it is becoming increasingly important to be able to react quickly and decisively to events on social media
  • How patient groups can play a mediating role between patients and pharmaceutical companies to disseminate healthcare information, particularly online and through social media
  • clock

    10:30

    Morning Coffee

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    11:00

    A Success Case Study from Turkey - Leveraging digital to empower HCPs

    Sinem Erenturk

    Sinem Erenturk, Head of Health, Project House Health

  • HCP’s transformation from practical world to social & digital world
  • Impact of digitalization on consumer behavior in turn affecting HCP’s approach
  • Creating portals to connect HCP network activity
  • clock

    11:40

    Digital is Social

    Jenny Cowderoy

    Jenny Cowderoy, Managing Director-Communications, Doctors.net.uk

    • What is digital without social?
    • Can we be customer centric without social media?
    • Do our marketing plans work in the digital world?
    • What happens when you involve physicians in your marketing strategy?
     

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    12:20

    Networking Lunch

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    13:30

    Pharma tweetchats to drive healthcare innovation

    Jaclyn Fonteyne

    Jaclyn Fonteyne, Social Media Specialist, Boehringer Ingelheim A/S

  •  What a Tweetchat is and why they are important for pharma
  • The essential steps to planning a successful Tweetchat
  • Statistics around prior Tweetchats and measures of success
  • Views on the future of Tweetchats within the broader pharma and healthcare space
  • clock

    14:10

    Pharma and Twitter - The ASCO case study

    Silja Chouquet

    Silja Chouquet, Owner, Whydot Pharma

     

     

     

  • Most Pharma companies on twitter are now trying to use this opportunity to actively engage a with their customers, but how successful are they? 
  • Which companies use twitter to communicate with their customers at ASCO? How is their engagement evolving?
  • Which customers engage most with pharma on twitter? (content,@replies, RTs)
  • How can customers on twitter be segmented? Which segments are over/underrepresented?
  • Where are those customers located? Which countries are over/underrepresented?
  • Which customers should pharma target at ASCO with which information? 
  • clock

    14:50

    Afternoon Tea

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    15:20

    The Sorry State of Pharma Mobile Apps and What to Do About It

    John Mack

    John Mack, Chief Pundit, PharmaGuy, PharmaGuy

     

    • The Sorry State of Pharma Mobile Health Apps
    • Pharma Mobile App Best Practices Survey Results
    • #mHealthPharma Tweet Chat: What's Needed for Pharma to Develop Quality mHealth Apps?
    • Seeking Pharma Mobile App Pioneers
    clock

    16:00

    Real-world multi-channel, social engagement: strategy, operations and customer impact

    Gene Miller

    Gene Miller , Director, Commercial Strategy and Innovation , Cadient

    Overview: The goal of the presentation is to provide a real-world example of social engagement for an unbranded pharma program, highlighting the following core presentation points with real examples.The audience will walk away with the understanding of the core components of a multi-channel social engagement to drive business objectives

  • Strategy: Insights and partnerships drive customer needs and storytelling
  • Operations: Living social playbook drives real-time, compliant conversations
  •  Impact: Relevant content, services and support drive engagement objectives
     
  • clock

    16:40

    Implementing social media ethics and guidelines in a business environment

    Nick Broughton

    Nick Broughton, Managing Director, Green Bear Medical

    • Inclusion of periodic sessions on policy implementation procedures, employee training, disclosure practices and record keeping in day to day business activities
    • Introducing the concept of social media business plan
    • Discuss the various privacy disclaimers and social media

    clock

    17:20

    Chairs Closing Remarks and Close of Day One

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

    clock

    8:30

    Registration & Coffee

    clock

    9:00

    Chairs Opening Remarks

    Charles Lowe

    Charles Lowe, President, Telemedicine & eHealth Section, Royal Society of Medicine

    clock

    9:10

    New vision for digital strategy

    Dimithri Wignarajah

    Dimithri Wignarajah, Head of Content and Social Media, GE Healthcare

  • Social media and life scientists
  • Content and communities
  •  Social advertising
  • clock

    9:50

    Social Media – Vision 2015

    Doris Casares

    Doris Casares, Head of Communications of the European Generic Medicines Association (EGA), European Generic Medicines Association

  • Wearables: from Google Glass to iWatch
  • Big Data: are we going global with our privacy?
  • The world is connected 360
  • clock

    10:30

    Morning Coffee

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    11:00

    Aligning cross-functionally for a consistent brand across all social channels

    Lanre Ibitoye

    Lanre Ibitoye, Global Digital Interaction Management Business Partner, Lundbeck A/S

  • Gain buy-in across functions to deliver a united social vision
  • Listen and power your conversations with customer insight
  • Empower your customer facing teams to create content that’s ‘right’ for social
  • clock

    11:40

    Next generation social media strategies to transform pharma industry

    Dr Graham Leask

    Dr Graham Leask, Economics & Strategy Group, Aston University

  • Deliberating on the increasing demand for social media as a tool for communication, information and knowledge exchange
  • How companies can use such solutions to measure brand reputation and keep a tab on end-user consumer sentiment around products and therapeutic categories
  • Using advanced approaches to gain insight into competing brand strategy, pricing, promotions, and other relevant competitive information
  • clock

    12:20

    Networking Lunch

    clock

    13:30

    The power of social media - The power of pull

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

  • Social media listening / insights & KOI identification
  • Transforming the organisation to build content that works for social, amend review processes to be in line with the dynamics of social, and internal training
  • Attracting key talent & building relationships with KOL & KOI
  • Improve corporate rep = showcase the organisation in a honest and transparent way (+ all of the below)
  • Increase SOV = Increase reach of message
  • Provide patients’ with support & info = disease awareness, adherence support, etc
  • Engage with HCP = share the info they want to see & build relationships
  • clock

    14:10

    Does Pharma’s Global model need a shake up?

    David Hunt , CEO of HAVAS LYNX Europe , HAVAS LYNX

     

    We’re all very different people, defined by our culture, religion, and politics. Yet thanks to digital technologies we all behave very much the same. So, does pharma need to reshape the traditional borders by which it operates in recognition of universal digital behaviours?
    David Hunt, CEO of HAVAS LYNX Europe discusses how a shake-up in pharma’s outlook could deliver a genuine competitive advantage and better outcomes.
    clock

    14:50

    Afternoon Tea

    clock

    15:20

    mHealth apps: threat or opportunity for the pharma industry?

    Charles Lowe

    Charles Lowe, President, Telemedicine & eHealth Section, Royal Society of Medicine

  • Apps have the capability to replace some drugs, particularly for mental health-related conditions
  • They can also promote drug use for example by improving medication adherence
  •  Improvements in dosage accuracy are achievable too, especially when used in conjunction with regular patient monitoring technologies
  • Finally, over the long term, apps have been shown to promote significant beneficial changes in lifestyle that have reduced drug usage, and promoted longer life
  • This presentation will examine these, and other, impacts to suggest the net impact that apps will have on the pharma industry
  • clock

    16:00

    How Patients use Social Media!

    Birgit Bauer

    Birgit Bauer, Freelance Social Media Consultant, Expert Journalist and Speaker E-Patient, Manufacture for Answers

  • Patients’ needs and question about a disease.
  • How use Patients Social Media?
  • Patients as Networker and Cooperation Partners for Organisations
  • Patients as Storyteller
  • clock

    16:40

    Panel Discussion - Regulatory Focus

  • Making it happen:  how to get approval for your social media program internally?
  • Main hurdles experienced
  • Best practices 
  • Silja Chouquet

    Silja Chouquet, Owner, Whydot Pharma

    Jaclyn Fonteyne

    Jaclyn Fonteyne, Social Media Specialist, Boehringer Ingelheim A/S

    John Mack

    John Mack, Chief Pundit, PharmaGuy, PharmaGuy

    Birgit Bauer

    Birgit Bauer, Freelance Social Media Consultant, Expert Journalist and Speaker E-Patient, Manufacture for Answers

    Gene Miller

    Gene Miller , Director, Commercial Strategy and Innovation , Cadient

    clock

    17:20

    Chairs Closing Remarks and Close of Day Two


    Consultant
    ZS Associates
    Managing Director
    Green Bear Medical
    Owner
    Whydot Pharma
    Head of Health
    Project House Health
    Online Communications Officer
    AKU Society
    Managing Director-Communications
    Doctors.net.uk
    President, Telemedicine & eHealth Section
    Royal Society of Medicine
    Head of Content and Social Media
    GE Healthcare
    Head of Communications of the European Generic Medicines Association (EGA)
    European Generic Medicines Association
    Economics & Strategy Group
    Aston University
    Director of Strategy and Innovation
    Havas Health
    Social Media Specialist
    Boehringer Ingelheim A/S
    Global Digital Interaction Management Business Partner
    Lundbeck A/S
    Freelance Social Media Consultant, Expert Journalist and Speaker E-Patient
    Manufacture for Answers
    CEO of HAVAS LYNX Europe
    HAVAS LYNX
    Director, Commercial Strategy and Innovation
    Cadient
    Chief Pundit, PharmaGuy
    PharmaGuy
    Digital Marketing Manager
    Merck Sharp & Dohme France

    Supporters

    Workshops

    5 Key Ways Pharma Can Generate New Business With LinkedIn
    Workshop

    5 Key Ways Pharma Can Generate New Business With LinkedIn

    Marriott Regents Park
    20 January 2015
    London, United Kingdom

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    Marriott Regents Park

    128 King Henry's Road
    London NW3 3ST
    United Kingdom

    Marriott Regents Park

    This 4 star north London hotel in zone 2 is the perfect destination for the astute business traveler as well as the leisure guest that knows how convenient north London hotels are, as a base from which to explore the city .Bond Street is just 3 stops from Swiss Cottage underground station on the Jubilee Line, so you can be shopping, exploring the sights and taking in one of London’s world-renowned West End shows in less than 15 minutes when you stay at this hotel near central London. At the same time, the hive of activity that is Camden Town, the chic shops, cafes and restaurants of Primrose Hill and ZSL’s London Zoo in Regents Park are all just a short walk from this hotel in north London.

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
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