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1.30pm - 5.40pm

about the workshop

The integration of a key opinion leader into a drug development project can be a powerful tool. Identification and management is the key to the successful retention and utilisation of a KOL.  This workshop aims to provide an overview of the pitfalls that can be suffered, and provide much needed wisdom from those who work with KOLs on a regular basis.

Key topics include:

  • KOL identification and selection
  • Ranking criteria
  • Integrating KOLs into drug development
  • Regulatory considerations
  • Relationship management

Scroll down for the full programme...

about the leader

Neil Kendle
Director, Kendle Healthcare 

 

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Neil is one of the most experienced healthcare communications consultants in Europe with over 25 years of consultancy experience.

After working as a clinical psychologist, Neil moved to the pharmaceutical industry.  He worked in various capacities in sales, clinical trials and marketing before moving into PR, initially at Burson Marstellar, then the largest PR agency in the world.  In 1987 he established Fusion Communications.  Fusion became one of the most successful and highly regarded UK-based consultancies, working on UK, pan-European and global programmes. It was during this time that Neil pioneered many ground breaking initiatives that have subsequently become standard practices in healthcare communications.  In 1998 Fusion was acquired by the Lowe Group, becoming Lowe Fusion Healthcare.

Kendle Healthcare: Kendle Healthcare concentrates exclusively on opinion leader development including strategic consultancy, opinion leader identification and profiling and stakeholder mapping.

Workshop programme

13:30 Registration and coffee

14:00 Welcome and introductions

14:10 Identifying relevant KOLs for a project

14:40 Ranking criteria for KOLs

15:10 Segmentation

15:40 Afternoon tea

16:00 Approaching KOLs for involvement and Regulatory considerations

16:30 Managing the relationship

17:00 A KOL's sphere of influence

17:30 Open discussion

17:40 Close of workshop

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Copthorne Tara Hotel

Scarsdale Place
Kensington
London W8 5SR
United Kingdom

Copthorne Tara Hotel

The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.

 

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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