Biosimilar competition will result in the emergence of new market (and marketing) dynamics, major cost savings (payer perspective), and significant opportunities for some but reduced revenues for others (pharma company perspective), which companies will seek to leverage and mitigate by innovative commercial strategies.

A three-way battle will see:

  • Established biologics facing the dual onslaught of both biosimilars and new innovation
  • Companies launching new innovative (better) biologics into therapy areas where established products will be facing biosimilar competition
  • Biosimilar manufacturers launching biosimilars into markets where new innovative biologics will be entering. The Workshop will seek to identify and discuss the critical success factors - for winning (commercial success) in markets where biosimilars are entering

An opportunity to listen, learn, and discuss with both faculty and your fellow workshop participants the burning issues:

  • Understand the new market dynamics in therapy areas where biosimilars are entering
  • Gain insight into what has worked (successes) and what has not (failures) so far
  • Discover the importance of multi-criteria decision-making and dynamic pricing
  • Identify how to differentiate in a world of “similarity”

Job titles include:
CSOs, CMOs, Heads, Directors, Managers, Team Leaders, from the following roles:
-Biopharmaceuticals/ Biotherapeutics
-Follow on Biologics/Follow on Proteins/Biosimilars
-Biologics/Biotechnology/ Biogenerics
-Legal and Regulatory Affairs
-Intellectual Property
-Pricing and Reimbursement
-Clinical operations
-Regulatory Compliance
- Drug Safety & Risk Management
-Quality Affairs/ Quality Control
-Drug Development
-Research & Development
-Portfolio Management
-Business Development
-Commercial Affairs and Strategic Planning

Workshop programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Chris Teale

Chris Teale, Vice President Europe, GfK HealthCare
View Bio

9:10 Session 1 - Learning from the past and looking

Chris Teale

Chris Teale, Vice President Europe, GfK HealthCare
View Bio

  • Tracking
  • What to track, How to track, How to use the Insights
  • Learnings from the Past:
  • The 1st wave of biosimilars (EPO, HGH; G-CSF)
  • The current wave (Anti-TNFs)
  • Implications for the future:
  • The next wave of biosimilars (Oncology and beyond)


  • 9:50 Session 2- Commercial Differentiation

    Chris Teale

    Chris Teale, Vice President Europe, GfK HealthCare
    View Bio

  • Company differentiation
  • Product differentiation
  • Data differentiation
  • 10:30 Morning Coffee

    11:00 Session 3 - Competitive Simulation

    Chris Teale

    Chris Teale, Vice President Europe, GfK HealthCare
    View Bio

  • Forecasting & Foresight
  • Market dynamics (Leveraging interchangeability, substitution & switching)
  • Pricing dynamics
  • Multi-criteria decision-making
  • 11:40 Session 4 - Discussion Session: Key Learnings

    Chris Teale

    Chris Teale, Vice President Europe, GfK HealthCare
    View Bio

  • Critical Success Factors
  • What to do… and what not to do
  • Tracking
  • Interpreting
  • Deciding
  • 12:20 Closing remarks

    12:30 End of workshop


    Holiday Inn Kensington Forum

    97 Cromwell Road
    London SW7 4DN
    United Kingdom

    Holiday Inn Kensington Forum

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 



    speaker image






    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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