• The importance and growth of Social Media
• What Google+ is NOT
• What Google+ is and why it matters for Healthcare
• Examples from performance marketing to loyalty, brand awareness and reputation management
• Q & A

Social media monitoring is the secret weapon of pharma's most successful digital brands. In this session, Daniel Ghinn will use real data to illustrate how social media monitoring can help pharmaceutical communicators and marketers to:

• Insights NOT data provide real value to patients/caregivers
• Healthcare information seeking behaviors are increasingly found outside the HCP environment
• Creating or Activating online communities provide a means to communicate and form relationships
• Digital Humans

• Insights NOT data provide real value to patients/caregivers
• Healthcare information seeking behaviors are increasingly found outside the HCP environment
• Creating or Activating online communities provide a means to communicate and form relationships
• Digital Humans

• The potential for social media as a patient research resource
• Some industry initiatives
• Truffelnet healthcare case studies

   

• The potential for social media as a patient research resource
• Some industry initiatives
• Truffelnet healthcare case studies

   

• Profiling the target audience
• Making the messages relevant to each group
• Measuring the impact
• Using feedback to refine the messages

• Risk shared, shared savings, ROI
• BPM, Lean Process Management
• ICT Innovation
• New roles & business models for pharmaceutical companies

• From a one-off campaign to a sustainable community on Facebook
• The uses and interactions of different social media platforms
• What worked well in the project and what did not
• Our learnings from the process and what should be considered when setting up a  social media project

• Which networks work best
• What are the key elements to designing your interaction
• How to evolve your communications to best effect
• Leveraging engagement for added benefit

• Steps to creating a social program based on your people
• Identify objectives and a vision for social that align to business priorities –don't create an island
• Inclusion of all internal stakeholders early in the process
• Find and nurture your experts
• Understand the importance of community management
• Track progress and share

• Steps to creating a social program based on your people
• Identify objectives and a vision for social that align to business priorities –don't create an island
• Inclusion of all internal stakeholders early in the process
• Find and nurture your experts
• Understand the importance of community management
• Track progress and share

• Using professor porters market force analysis model to prepare for entering a digital market place
• Crafting a global audience through utilisation of professor De bonos six hats thinking
• Integrating social media into professor porters value chain analysis model

• Social Pharma - Current best practice and examples
• Integrating Social Media into brand and corporate strategy - What are the options?
• Managing the conversation - what policies and processes are needed?
• Is it worth it, can we measure the return?

• How access of information leads to patient knowledge of pharmaceuticals and diseases
• The dangers of mis-information in the industry
• Increasing patient involvement in their own healthcare
• The advantages and challenges of patient independence in healthcare

• The role of Social Media platforms within a pharmaceutical association framework
• Innovation, risk and sustainability: the strategy to engage patients and stakeholders through the Social Media
• Facebook and the patients: the case of Redpacientes.com
• The CSR and the Social Media networks: a case study in Spain

• Alternative approaches to social media that move beyond marketing and use the whole Pharma organisation
• A whistlestop tour through selected case studies from both within and outside of the Pharma industry and how they can be applied to future Pharma social media endeavours
• Turning social media principles to a Pharma company's advantage

   

• Alternative approaches to social media that move beyond marketing and use the whole Pharma organisation
• A whistlestop tour through selected case studies from both within and outside of the Pharma industry and how they can be applied to future Pharma social media endeavours
• Turning social media principles to a Pharma company's advantage

   

• How to measure the success of social media
• Which factors to use as a measurement
• Is social media relevant and worthwhile? How do the different measurements show different results?

• How to measure the success of social media
• Which factors to use as a measurement
• Is social media relevant and worthwhile? How do the different measurements show different results?

• How to measure the success of social media
• Which factors to use as a measurement
• Is social media relevant and worthwhile? How do the different measurements show different results?

• How to measure the success of social media
• Which factors to use as a measurement
• Is social media relevant and worthwhile? How do the different measurements show different results?