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SMi is proud to present the return of their 10th annual Social Media in the Pharmaceutical Industry conference to London on the 23rd – 24th January 2018.


Social media is the perfect channel for pharmaceutical companies to educate, market listen and connect with customers, patients and physicians.


How the pharmaceutical industry utilize social media is particularly complex as regulators such as the FDA has not yet written the rules about how pharmaceuticals are allowed to engage with potential customers and patients.*


Join SMi’s 10th annual Social Media in the Pharmaceutical Industry Conference to learn the best way your company can utilize social media, hear from industry experts on how to leverage social media platforms to develop a robust digital strategy.

*https://www.fastcompany.com/3000457/how-sanofi-writing-social-media-rules-big-pharma-without-running-afoul-fda?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BU1tpHm6wTHi6efUblrGqKw%3D%3D
 

AbbVie Ltd; ABPI; Adare Pharmaceuticals; AKU Society; Asthma UK; Astra Zeneca Uk Ltd; AstraZeneca; Chameleon Communications International; Chiesi Group - Chiesi Farmaceutici S.p.A.; Creation; Daiichi Sankyo Europe GmbH; Dexcel Pharma Ltd; Digital Health and Care Alliance ; Doctors.net.uk; Eli Lilly & Co; Facebook; GE Healthcare; Gilead Sciences; Grunenthal Gmbh; GS1; GSK; HealthUnlocked; Janssen Pharmaceuticals; Janssen-Cilag AS; Johnson Matthey Catalysts; LEO Pharma A/S; Lilly; Lundbeck Pharma A/S; Lupus U K; Mccann Communications Limited; Medicines for Europe; MHRA; MSD; Munroe & Forster Communications; NDA Regulatory Science Ltd; NexGen Healthcare Communications; NSF Health Sciences; Pfizer; Pfizer Italiana Srl; Pfizer Ltd; Pfizer Ltd ; Pulsar; Stevanato Group ; Sun Pharmaceutical Industries; The Conversationalist Agency; ZS Associates ;

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

9:10 Creating powerful pharmaceutical social media strategies enabling patient engagement

Aslihan Unal

Aslihan Unal, Digital Strategy Group Manager, Janssen

  • What were the steps taken to build a compliant social media strategy which delivers real commercial results?
  • What are the pitfalls to avoid and the lessons learned on navigating today’s social media landscape?
  • How will pharma social media strategy evolve and stay relevant in an increasingly changing technological and regulatory environment

     

  • 9:50 Case study: How to map out and understand a patient’s journey

    Steve Reeves

    Steve Reeves, Director, Social Intelligence, Decision Resources Group

  • The emergence of the emotional aspect of the patient
  • Creating emotional paths of shock, fear, depression to understand patient journey
  • Scoring emotional triggers and using statistical models
  •  

    10:30 Morning Coffee

    11:00 Social media listening: How to make it work for you?

    Adam  Doggett

    Adam Doggett, Research Analyst, CREATION

  • What could you learn from customer conversations online?
  • How to plan a social media listening study
  • How pharma companies use insights from social media listening
  • 11:40 Putting social in context: Using social listening to deliver brand launch tracking and ROI

    Jackie Cuyvers

    Jackie Cuyvers, CEO and Co-Founder, Digital Strategist, ZS Associates

  • Using social listening to help monitor a brand launch and find risks to launch in a timely manner globally and locally
  • Social listening can help keep a real-time pulse on the market and key competitors during launch
  • Correlating social mentions to Rx to achieve leading indicators on market changes or prescribing behavior of the newly launched brand
     
  • 12:20 Networking Lunch

    13:20 Social listening & why is it important?

    Andy Ross

    Andy Ross, Media Relations Manager, ABPI

  • The need to sharpen your social listening abilities
  • Watch for patterns, track sentiment and draw conclusions based on where and when conversations happen.
  • Having a specific objective in place will help guide your strategy and influence.
  •  
  • 14:00 How do doctors' conversations differ from private to public social networks?

    Akash Degan

    Akash Degan, Senior Account Director, Sermo

  • What’s the difference between a public and private network in the context of healthcare?
  • How do Doctors’ activities and behaviours vary in the 2 spaces?
  • What can we learn from comparing doctor conversations?
  • 14:40 Afternoon Tea

    15:10 The development of a Watson-powered ‘virtual personal assistant’

    Andreas Haimboeck-Tichy

    Andreas Haimboeck-Tichy, UK Director for Healthcare and Life Sciences, IBM

  • Efforts in providing information and advice to people living with arthritis
  • Plans to leverage Watson cognitive voice input/output and location services to extend its capabilities
  • How we might integrate cognitive computing into our services in order to positively impact the lives of people living with a serious health condition 
  • 15:50 Roche acquisition of MySugr to be at the forefront of its digital diabetes management efforts

    Alexandre  Jouve

    Alexandre Jouve, Digital Health Business Development - Project Manager , Servier

  • Efforts in providing information and advice to people living with arthritis
  • Plans to leverage Watson cognitive voice input/output and location services to extend its capabilities
  • How we might integrate cognitive computing into our services in order to positively impact the lives of people living with a serious health condition
  •  
  • 16:30 The regulation & assessment of medical apps

    Annie Williams

    Annie Williams, Regional Community Lead, Europe, Figure 1

  • Gain critical information on how mHealth apps can deliver benefit and maximise engagement
  • Find out about the expected future regulatory changes and
  • How mHealth app assessment is being handled in both the UK & EU: when will we see the results?
  • 17:10 Chairman’s Closing Remarks and Close of Day One

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    9:10 Delivering a successful digital strategy

    Elodie  Douangmanivanh

    Elodie Douangmanivanh, Head of Digital Services , MSD

  • Reaching the right people at the best time with the most insightful content.
  • What’s the right platform for your brand? The lessons learned on bridging the gap between new, innovative channels and integrating this with in-house capability
  • From global to local markets, advice on building an integrated social media strategy which maximises brand impact whilst complying with local regulation
  • 9:50 Why your social media content should be less “promotional” and more about storytelling

    Sebastian Soithongsuk

    Sebastian Soithongsuk, Global Content Manager, Digital Comms, GSK

  • What does good social media content look like today, and how is it changing?
  • Which content frameworks and tools can help you understand your audience and create better content to engineering a successful social media strategy?
  • What can be gained from targeted content?
  • 10:30 Morning Coffee

    11:00 Roche Diabetes Care digital health strategy

    Marcel Gmuender

    Marcel Gmuender, Global Head Roche Diabetes Care, Roche

    11:40 Content is key to creating an excellent digital strategy and engaging patients

    Tughan Demirbilek

    Tughan Demirbilek, Strategy & Operations Director, Bristol Myers Squibb

  • Tools used to gather the data through customer insights 
  • How to create high quality engaging content despite some shifts towards influencer marketing, content is still key to engineering a successful social media strategy
  • Content that is valuable and relevant to clients/ stakeholders
  • 12:20 Networking Lunch

    13:20 The potential of wearable technologies in creating behaviour changes for patients

    Herve Dumas

    Herve Dumas, Patient Care Solution Lead, UCB Pharma

  • Enhancing healthcare with wearable technology
  • Evidence from the Patient Engagement Survey showed 49 percent of patients globally wear or would be willing to wear technology that measures and tracks both fitness/lifestyle and vital signs
  • Enable more efficient and effective use of physician’s time and resources.

     

  • 14:00 Building integrated, impactful social media strategies which engage hcps & patients as part of the multi-channel mix

    Sarah Holiday

    Sarah Holiday, Regional Digital Marketing Manager, Pfizer Ltd

  • How can pharma brands integrate and adapt social media for greater levels of impact and relevancy as part of the wider digital and multi-channel mix?
  • What’s the right platform for your brand?
  • From global to local markets, advice on building an integrated social media strategy which maximises brand impact
  • 14:40 Afternoon Tea

    15:10 Content as the metric for engagement

    Jacob Flindt

    Jacob Flindt, Founder, informed.pro

  • Social media should be an integral part of communication with HCP’s and not a stand alone.
  • How to measure engagement and understanding the real value to the audience.
  • What can be learned from content metrics to personalise a multi-year campaign?
  • Strategies for building relationships that last beyond a campaign and future channels.
  • 15:50 Chairman’s Closing Remarks and Close of Day Two

    +

    VENUE

    Holiday Inn Kensington Forum

    97 Cromwell Road , London, United Kingdom

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

    HOTEL BOOKING FORM

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    Holiday Inn Kensington Forum

    97 Cromwell Road
    London SW7 4DN
    United Kingdom

    Holiday Inn Kensington Forum

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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