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Social Media In The Pharma Industry

20th January to 21st January 2016, London, United Kingdom



It is well-known that Pharma should be using social media to further their understanding of patient needs and experiences, as well as provide medical education for serious illnesses that could dramatically improve quality of life.

Thus, social media is the prime location for global conversations: A strong tool to improving R&D, pharmacovigilance efforts, as well as to skillfully strengthening the brand. It is plays an important role in understanding trends, challenges and what patients are talking about.

As the pharmaceutical industry evolves, mobile applications and blogs are becoming ever more important, as it brings communities and helps empower individuals.

The way forward is transparency and modernity, by which pharma are slowly but surely being forced to implement.

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