This Masterclass in Social Media for Pharmaceutical Marketing is for pharmaceutical brand leaders and marketers to learn advanced techniques including:
• Using social media in market research
• Incorporating social media in multichannel marketing
• Engaging healthcare professionals and patients through social media
With the very latest industry case studies and tools for 2013, Social Media for Pharmaceutical Marketing Masterclass will provide an environment for collaborative problem-solving with industry peers; personal application with expert coaching; and hands-on access to new tools for pharmaceutical marketers.
Daniel Ghinn has championed the use of emerging and digital channels by pharmaceutical companies for 18 years, As CEO of Creation Healthcare, the research and training consultancy he founded in 1998, he has advised health stakeholders around the world ranging from doctors to patient groups and from the world's largest pharmaceutical companies to the World Health Organization. In 2013 Daniel Spearheaded the launch of Creation Pinpoint, the world's first tool for analysing conversations taking place amoung healthcare professionals via public social media channels. Daniel is a prolific writer and as wel as being a regular contributer to healthcare industry magazines, is Editor of Healthcare Engagement Strategy, an e-journal read by pharmaceutical business leaders and communicators, providing monthly insights about the way that digital engagement is changing healthcare. His book 'Pathways to Engagement for Healthcare Organizations', is based on three years of research into the pioneers of new communication channels in healthcare.
Creation Healthcare is the global research and training consultancy to the healthcare industry for the digital age. Specialist digital research services include Creation Pinpoint, an online dashboard providing real-time insights into healthcare professionals using social media
- Where to go for research insights
- Practical tools
14th April 2010, London, United Kingdom
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23rd January to 24th January 2013, London, United Kingdom
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