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SMi presents its 15th annual Parallel Trade virtual conference and workshop, taking place on the 24th March 2021. As the only parallel trade conference in Europe, this event provides the perfect platform for industry experts from both sides of the coin to come together and share perspectives on the practice of parallel trade.

Pharmaceutical companies face the challenges of how to protect their business interests from the negative financial impact and business disruption, including risk of patient shortages, arising from the different pricing regulations across the EU. This Masterclass supports companies seeking to implement a Distribution Strategy or enhance the effectiveness of their existing Distribution systems, as well as gaining insights to how to use supporting services to optimum effect.

• Complete framework for successful implementation, some Dos & Don’ts, and getting to optimum outcomes from a European Distribution Strategy
• Learn from Case studies to illustrate what is involved in successful implementation and the issues to anticipate.
• Learn from Case studies on how e-prescriptions are changing the effectiveness of distribution management
• Enhance your Company’s performance and effectiveness by making optimum use of supporting services including parallel import surveys
• Go to market planning; things to consider before launch to benefit the brand over the lifecycle.
 

Pharmaceutical companies only.
Executives, Directors, VPs, Heads, Principals, Managers, Researchers of:

• International Trade and Relations
• Supply Chain Development – Brexit
• Brexit Implementation
• Market Access
• Supply Chain Manager
• Parallel trade reporting
• Regulatory Affairs
• IP
• Purchasing
• Policy Patent Operations
• European Affairs
• Supply and Demand
• Attorney
• Distribution

AbbVie; AIFA - Agenzia Italiana Del Farmaco; Amgen Europe BV; Arnold & Porter; Baker & Mckenzie; bij CyTuVax b.v. ; Bristows LLC; Covington & Burling; Daiichi Sankyo Europe GmbH; Department of Health and Social Care; EAEPC; Erasmus University Rotterdam; Europe Economics; European Alliance for Access to Safe Medicines; European Association of Euro-Pharmaceutical Companies ; Ferring Pharmaceuticals; FERRING SA; Freshfields Bruckhaus Deringer LLP; Gilead Sciences Ltd; Hollister Europe Ltd; Intellectual Property Office; IQVIA; IQVIA Commercial GmbH & Co. OHG; Key Pharmaceuticals Ltd; Kopinke; LEO Pharma; Lisman Legal Life sciences B.V.; Medac GmbH; MHRA; MSD Animal Health ; Mundipharma; Novartis Pharma AG; Novartis Pharmaceuticals UK Ltd; Novo Nordisk Bioindustrie Sa; Novo Nordisk Ltd; SoftGroupáLtd.; UEA, University of East Anglia; White & Case LLP; Wiggin LLP; Windt Le Grand Leeuwenburgh;

Workshop programme

13:30 Opening Remarks

Filippo Benetti

Filippo Benetti, Data Analytics Manager , Alira Health
View Bio

Nerea Blanque

Nerea Blanque, Vice President Market Access and Pricing, Alira Health
View Bio

Mark Inigo-Jones

Mark Inigo-Jones, Pharmaceutical Distribution & Parallel Trade Management Expert, Alira Health
View Bio

13:35 SESSION 1 : GETTING THE STRATEGY RIGHT

13:40 Internal & external challenges faced by pharma companies

• Organisation, roles & support from key functions
• Performance Measurement
• Supporting services and key data
 

Filippo Benetti

Filippo Benetti, Data Analytics Manager , Alira Health
View Bio

Nerea Blanque

Nerea Blanque, Vice President Market Access and Pricing, Alira Health
View Bio

Mark Inigo-Jones

Mark Inigo-Jones, Pharmaceutical Distribution & Parallel Trade Management Expert, Alira Health
View Bio

14:00 Quantifying the business financial impact

• Reconciling imports with exports & why exports don’t match imports
• Getting to a complete picture
 

Filippo Benetti

Filippo Benetti, Data Analytics Manager , Alira Health
View Bio

Nerea Blanque

Nerea Blanque, Vice President Market Access and Pricing, Alira Health
View Bio

Mark Inigo-Jones

Mark Inigo-Jones, Pharmaceutical Distribution & Parallel Trade Management Expert, Alira Health
View Bio

14:20 Selecting right distribution model/considerations before launch

• Go to market including pricing strategy
• Distribution channels
• Other
 

Filippo Benetti

Filippo Benetti, Data Analytics Manager , Alira Health
View Bio

Nerea Blanque

Nerea Blanque, Vice President Market Access and Pricing, Alira Health
View Bio

Mark Inigo-Jones

Mark Inigo-Jones, Pharmaceutical Distribution & Parallel Trade Management Expert, Alira Health
View Bio

14:55 SESSION 2 : MASTERING THE EXECUTION

15:00 Implementing a quota system in a country

• Case Study on Implementation
• What to anticipate
 

Filippo Benetti

Filippo Benetti, Data Analytics Manager , Alira Health
View Bio

Nerea Blanque

Nerea Blanque, Vice President Market Access and Pricing, Alira Health
View Bio

Mark Inigo-Jones

Mark Inigo-Jones, Pharmaceutical Distribution & Parallel Trade Management Expert, Alira Health
View Bio

15:20 Enhancing effectiveness with e-prescription data

• Two case Studies on using e-Prescription data to gain patient insights and enhance distribution effectiveness

 

Filippo Benetti

Filippo Benetti, Data Analytics Manager , Alira Health
View Bio

Nerea Blanque

Nerea Blanque, Vice President Market Access and Pricing, Alira Health
View Bio

Mark Inigo-Jones

Mark Inigo-Jones, Pharmaceutical Distribution & Parallel Trade Management Expert, Alira Health
View Bio

15:40 Parallel import sampling to support decision-making

• Designing a sampling survey and expected outcomes

Filippo Benetti

Filippo Benetti, Data Analytics Manager , Alira Health
View Bio

Nerea Blanque

Nerea Blanque, Vice President Market Access and Pricing, Alira Health
View Bio

Mark Inigo-Jones

Mark Inigo-Jones, Pharmaceutical Distribution & Parallel Trade Management Expert, Alira Health
View Bio

16:00 Q&A and Concluding Remarks

Filippo Benetti

Filippo Benetti, Data Analytics Manager , Alira Health
View Bio

Nerea Blanque

Nerea Blanque, Vice President Market Access and Pricing, Alira Health
View Bio

Mark Inigo-Jones

Mark Inigo-Jones, Pharmaceutical Distribution & Parallel Trade Management Expert, Alira Health
View Bio

+

FEATURED SPEAKERS

Filippo Benetti

Filippo Benetti

Data Analytics Manager , Alira Health
Mark Inigo-Jones

Mark Inigo-Jones

Pharmaceutical Distribution & Parallel Trade Management Expert, Alira Health
Nerea Blanque

Nerea Blanque

Vice President Market Access and Pricing, Alira Health

Filippo Benetti

Data Analytics Manager , Alira Health
Filippo Benetti

Filippo Benetti leads the practice of Advanced Analytics at Alira Health. His Team develops Big Data solutions to reconcile sell-in and sell-out data with internal data for pharmaceutical clients and execute pharmacy pathway studies to measure patient service level. He has extensive experience in the data procurement and analysis to gather insights supporting decision making in Distribution.
Holds a MSc in Physics, PhD in Engineering and he has +5 years experience in data analytics for commercial excellence and supply chain optimization in Pharma.
 

Mark Inigo-Jones

Pharmaceutical Distribution & Parallel Trade Management Expert, Alira Health
Mark Inigo-Jones

Mark Inigo-Jones is an expert in pharmaceutical parallel trade management with 19+ years hands-on experience gained across nearly 100 brands in both Big and Small pharma across all EU markets. He currently is an advisor to companies seeking to minimise the impact of diversion on their business and to set up effective distribution systems for launch products. He has a successful track record of implementing more effective distribution models in all key EU markets and gained insights along the way to why companies both succeed and fail to implement successful distribution strategies. He has a Masters in EU Competition Law (Kings College London), a Masters in Health Economics (LSE) and a Masters in Finance (LBS).

Nerea Blanque

Vice President Market Access and Pricing, Alira Health
Nerea Blanque

Nerea Blanqué  is one of the Alira Health’s Vice-Presidents of Global Market Access. She has designed pricing strategies for launch of several strategic products and successfully negotiated prices with authorities in several EU countries. Nerea has experience in Global price corridor setting, global value dossier design /messages and local adaptations. Nerea has managed several cross company parallel trade projects. She holds a BSc & MSc in Pharmacy, Universitat de Barcelona. A Research diploma in immunology from Háskoli Islands, a Postgraduate Degree in Business consulting, Glamorgan University in Wales as well as a Senior Executive program, PDD in IESE business school, Barcelona. She currently coordinates and gives Market Access and pricing classes in a Master degree in the Biotechnology Business institute.
 

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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