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Understand the key requirements to design a multi-channel digital pharma communications strategy for your brand, therapeutic area or company by taking an insight-driven and audience-centric approach.

• Learn how to develop a digital strategy to stay competitive.
• Know how to integrate digital into your overall communications plan
• Learn how to understand and reach healthcare professionals at the right time, on the right channel with the right message.
• Know how to select the digital tactics which are best suited to achieve your specific brand plan drivers.
• Understand how to select the right KPIs and deliver ROI for your digital plan.
 

Workshop programme

13:30 Registration and coffee

14:00 Opening remarks and introduction

Kate Hawker

Kate Hawker, Managing Director, Health Brands, Edelman
View Bio

Aleena Hasnain

Aleena Hasnain, Digital Health Strategist, Health Brands, Edelman UK
View Bio

14:10 Discovery: Taking an insight-driven approach

• Tools to understand and profile your audience
• Online behaviours of healthcare professionals
• Case study

Kate Hawker

Kate Hawker, Managing Director, Health Brands, Edelman
View Bio

Aleena Hasnain

Aleena Hasnain, Digital Health Strategist, Health Brands, Edelman UK
View Bio

14:40 Strategy: Defining a multi-channel digital pharma strategy

• Key elements of a digital strategy: content, channel and distribution
• What makes great content?
• Case study

Kate Hawker

Kate Hawker, Managing Director, Health Brands, Edelman
View Bio

Aleena Hasnain

Aleena Hasnain, Digital Health Strategist, Health Brands, Edelman UK
View Bio

15:10 Afternoon Tea

15:50 Tactics: What do you need in your digital toolbox?

• Understanding the key approaches to engage with healthcare professionals online
• Case study

Kate Hawker

Kate Hawker, Managing Director, Health Brands, Edelman
View Bio

Aleena Hasnain

Aleena Hasnain, Digital Health Strategist, Health Brands, Edelman UK
View Bio

16:30 Excercise & Case study

17:10 Closing remarks

Kate Hawker

Kate Hawker, Managing Director, Health Brands, Edelman
View Bio

Aleena Hasnain

Aleena Hasnain, Digital Health Strategist, Health Brands, Edelman UK
View Bio

17:20 End of workshop

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FEATURED SPEAKERS

Aleena Hasnain

Aleena Hasnain

Digital Health Strategist, Health Brands, Edelman UK

Aleena Hasnain

Digital Health Strategist, Health Brands, Edelman UK
Aleena Hasnain

With over 10 years of experience, Aleena is a strategic planner and a digital health strategist, with a passion for discovering audience insights to inform integrated campaigns and digital strategies. With this hybrid role, her work is rooted in developing data-driven and audience-centric strategies to ensure campaigns are reaching and engaging the right audience, on the right channel, with the right message. Specifically, her areas of focus include digital health communications and marketing, HCP engagement, influencer mapping, audience identification/segmentation, audience personas, message frameworks, campaign branding, and channel distribution. She’s designed and lead both U.S and global digital communications for a variety of health and pharmaceutical companies including AstraZeneca, MedImmune, Amgen, GSK, Shire and Janssen.

Kate Hawker

Managing Director, Health Brands, Edelman
Kate Hawker

Kate serves as the managing director of the Edelman UK Health team and has great expertise in directing global, pan-European and UK communications programmes for biopharmaceutical companies across a variety of therapeutic areas. She specialises in global communications to drive fully integrated brand and corporate communications, targeting a diverse range of external stakeholders particularly payors, healthcare professionals and patient advocacy groups. She specialises in strategic planning for best-in-class global practice for market shaping and product communications launches and ongoing programmes to maintain competitive advantage. Kate has worked on global campaigns for AstraZeneca, GSK, Novartis, Illumina, LEO, Baxter, Takeda, Boehringer-Ingelheim, Bristol Myers Squibb, Colgate and Seven Seas. Previously Practice Chair for Healthcare EMEA & UK at Burson-Marsteller, Kate has a 25-year track record in pharmaceutical communications, where she was responsible for the direction and organic growth of all existing healthcare clients serviced by the Burson-Marsteller office in London.

VENUE

Holiday Inn Kensington Forum

97 Cromwell Road , London, United Kingdom

Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

HOTEL BOOKING FORM

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Holiday Inn Kensington Forum

97 Cromwell Road
London SW7 4DN
United Kingdom

Holiday Inn Kensington Forum

Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

HOTEL BOOKING FORM

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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