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Marketing and selling to small and medium sized enterprises (SMEs) is notoriously difficult. As a group they are disparate, they do not read the same publications, there is no one association they belong to. Entrepreneurs rarely have the time or desire to attend events or interact with the business community outside of their core areas. So how do you reach and sell to this lucrative group of potential clients? Nowhere is this challenge more keenly felt than in the retail banking community. Often an SME founder will set up their business account with their existing bank. How then do you track their development, keep pace with their changing needs and retain their business as they grow in size? How do you reach and attract other successful SMEs to your portfolio of products? In a growing market are you happy with your share or would you like more? Join us for a comprehensive look at these issues and more, drawing on real bank experiences and lessons from the European banking community. In particular we have many case studies from Eastern Europe - currently one of the most exciting SME markets. Hear also from the SMEs direct with a specially commissioned survey of the members of the respected Forum for Private Business (UK). Hear 6 bank case studies and learn from leading industry experts including: - Millenium BCP, Director of SMEs Marketing, Jose Araujo
- Bank Pekao SA (Poland), Head of Small and Medium Enterprises, Anna Zmigrodzka-Szymanska
- Caja Navarra, Head of SMEs and Business Units, Jose Luis Larrio
- Banka Transilvania, Romania, Deputy CEO & Head of SME Department, Ionut Patrahau
- CIB Bank ZRT, Hungary, Deputy Managing Director, Andras Szekely
- Slovenska Sporitelna, Head of SME Business, Daniel Szekely
Join us also for a special half day workshop designed to help you analyse and understand your preceptions of who SMEs are and what they want. 'Choreographing the SME experience' will offer you new and innovative ways to handle small business accounts and increase sales to them.
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