Social Media in Pharmaceuticals

Overview

The use of social media as a tool for marketing pharmaceutical products has vast potential, but only if used correctly. This SMi masterclass is designed for people in pharmaceutical companies with responsibility for engaging customers and stakeholders, including consumers, patients, healthcare professionals, and patient organisations. The event will benefit both those with no existing experience of using social media for pharmaceutical engagement and also more exprienced professionals looking to bring their skills right up to date. 

Why Attend?

By attending this masterclass you will gain an up-to-the-minute view of the current opportunities in social media and learn how to incorporate them into your own goals and objectives. You will also learn how to measure the results of social media to analyse return on investment throughout your campaigns.

The masterclass will include current case studies from pharmaceutical companies worldwide and you will learn what is working well and not so well. You will find out how to take small steps with measurable outcomes to develop a low-risk social media strategy that achieves successful results.  

Who should attend?

About the workshop leaders: Daniel Ghinn, Director of Digital Engagement, Healthcare, Creation Interactive As Director of Digital Engagement, Healthcare at engagement strategy consultancy Creation Interactive, Daniel has over a decade of experience helping pharmaceutical and healthcare companies to achieve better results through digital engagement. Prior to launching Creation Interactive in 1998, Daniels career included a role in pharmaceutical intelligence with Medicare Audits (later to become IMS Health) where he worked with international pharmaceutical clients to gain marketing insights from prescriber activity analysis. Daniel is also editor of Healthcare Engagement Strategy, an e-journal for communicators and leaders in pharmaceutical and healthcare organisations read by senior executives in most of the world's largest healthcare companies.

 

Paul Grant, Head of Strategy Implementation, Creation Interactive Paul Grant’s role as Head of Strategy Implementation at engagement consultancy Creation Interactive follows an international career at the forefront of digital media innovation in healthcare and consumer brands. With previous roles as Senior Lecturer and Bachelor of Arts module leader at the SAE Institute in Sydney, the world’s largest college in the fields of audio, digital film and new media, Paul has developed much of Creation Interactive’s education and workshop material. With Creation Interactive, Paul is actively involved in the definition and implementation of digital engagement strategies for international healthcare organisations.