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Social media can serve as a beneficial tool in recruitment, customer relations, brand reputation and can also contribute to commercial success. Against this backdrop, SMi’s third annual Social Media in the Utilities Sector conference will focus on how the use of social media in utilities has developed in the past few years. This will be enhanced with case studies from utilities detailing recent implementation and lessons learnt. The two-day conference programme contains presentations from leading senior industry figures from an array of utilities including Affinity Water, Northern Powergrid, Jamaica Public Service Company Limited, Vitens, Electricity North West and RWE Npower.

This event will give you the opportunity to:

  • Attend the only European based conference on Social media solely for the utilities market
  • Gain an insight at the practicalities of using social media through case studies from leading utilities like RWE npower
  • Hear about the growth of social media platforms across the world from companies including Vitens and the Jamaica Public Service Company Limited
  • Gain an insight into water companies like Affinity Water and their use of social media to engage with customers
  • Hear case studies on crisis management and learn about best practices for dealing with a crisis
  • Analyse the concept of protecting your brand, combatting negative press and activism through social media
  • Meet high level of industry representations- utilities, consultancies, business solutions, media managers/relations, customer service managers, lawyers
  •  Social Media Managers
  •  Online Marketing Directors Digital/Website Managers
  • Communications Offfcers
  • Press Officers 
  • Customer Service Managers
  • Head of Consulting
  • Lead Media Relations
  • Business Development Managers
  • Heads of Recruitment
  • Research Executives 
  • Directors of Communications
 

AMT Sybex Ltd; Anglian Water Services Limited; Bauer Media; Blueclawsearch; Bord Gais; bowtod ventures; British Gas; Camargue; CEER Electricity Network and Market Task Force; Clancy Docwra; Consumer Focus; Co-operative Energy; E.ON New Build & Technology Ltd; Ebico Ltd; EDF R&D; Elemental Communications Ltd.; Elia System Operator SA; Energy Networks Association; Energy UK; EON Energy; Ernst & Young; ESB International; First Utility Limited; GHD; Hill & Knowlton ; Homeserve Plc; Iberdrola; Ipsos Mori Reputation Centre; Itron Metering Solutions UK Ltd; Jeffery Green Russell; Malwell Corporate Projects Ltd; Manx Electricity Authority; Northern Electric; Northern Powergrid; Northumbrian Water Ltd; Ofwat Uk; RWE npower; RWEnpower; Salesforce ; Scotia Gas Networks Plc; Scottish Power Plc; Scottish Power Plc Distribution And Supply Divisio; Southern Water; U K Power Networks Services; Unilever Plc; United Utilities PLC; Vergence Entertainment; Western Power Distribution; Wildfire Google; Zeethos;

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Rachel Hawkes

Rachel Hawkes, Associate Director of Social , OMD International

9:10 Mediacom Casestudy on working with EON

Lucy Downing

Lucy Downing, Social Associate Director, Mediacom

  • Key challenges facing the utilities industry in social media investment
  • How have Mediacom and Eon worked together in tackling these challenges, and what has this delivered for EON
  • 9:50 Lawyers Love Tweets and Twerks

    Joanne Frears

    Joanne Frears, Consultant Solicitor, Head of Intellectual Property, Jeffery Green Russell

     

     

     

  • Social Media Malaise: Insights and experience about other companies who have embraced social media but lost the plot
    when it comes to liability
  • A Little Bird Told Me: Update on laws about Social Media Content
  • Controversy Pays (lawyers): Learn how to avoid legal controversy in social media
  • 10:30 Morning Coffee

    10:50 Panel Content Strategy and Incorporating throughout the entirety of the business

    Tim Gibbon

    Tim Gibbon, Director, Elemental Communications Ltd.

    Joanne Frears

    Joanne Frears, Consultant Solicitor, Head of Intellectual Property, Jeffery Green Russell

    Emma Cottle

    Emma Cottle, Internet Services Manager, Northern Powergrid

    Tricia Williamson

    Tricia Williamson, Social Media & Online Communications Manager, Jamaica Public Service Company Ltd

    11:30 The changing face of the Social Customer

    Tim Compton

    Tim Compton, Digital Community Coach, Affinity Water

  • Our introduction to the Social Customer: a year in social
  • Building trust through relevant conversation
  • The power of advocacy and creating an online community
  • A social customer: personalisation & contextual customer experience
  • 12:10 Networking Lunch

    13:30 Making water matter: how to engage customers with a commodity

    Kim Van Gameren

    Kim Van Gameren, Senior Communications Consultant, Vitens

  • Social media in corporate communications
  • Connecting with customers
  • How to engage in dialogue
  • An overview of daily practice
  • 14:10 Afternoon Tea

    14:30 JPS’ Push Campaign- Going Beyond The “Like”

    Tricia Williamson

    Tricia Williamson, Social Media & Online Communications Manager, Jamaica Public Service Company Ltd

  • Using social media to redefine the customer’s experience
  • Keeping customers engaged and connected with Apps
  • Social media crisis management for an electric utility
  • Creating brand ambassadors through Facebook & Twitter

     

  • 15:10 Social media and RIIO: getting stakeholder engagement right on social networks

    Chris Pratt

    Chris Pratt, Senior Associate Director, Energy & Industrials, Hill & Knowlton

    15:50 Chairman’s Closing Remarks and Close of Day One

    Rachel Hawkes

    Rachel Hawkes, Associate Director of Social , OMD International

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    Rachel Hawkes

    Rachel Hawkes, Associate Director of Social , OMD International

    9:10 Integrating social media into our business

    Emma Cottle

    Emma Cottle, Internet Services Manager, Northern Powergrid

  • Our social media journey
  • Our learning curve - challenges
  • Embedding social media as business as usual
  • The next level
  • 9:50 Preparing and dealing with Social Media negativity and activism

    Joel Turner

    Joel Turner, Head of Marketing and Business Development, Blueclaw

  • Who are Social Media activists and why might they target your brand?
  • Tools to monitor for brand mentions and campaigns against your brand
  • Preparing for a Social Media crisis
  • How to engage with activists, bloggers and Social Media users to build brand advocacy
  • 10:30 Morning Coffee

    10:50 Putting into practise our crisis communications plan on social media

    Toni Kinslow

    Toni Kinslow, Marketing Communications Manager, U K Power Networks Services

  • Overview of our social media journey so far
  • Social media is a key channel for us to use during a crisis
  • An insight into our crisis communications approach during recent events
  • 11:30 Keeping the customer happy in the age of cyber-disinhibition

    Dirk Singer

    Dirk Singer, Founder, Rabbit

  • How are customers making themselves heard online?
  • What are their expectations in an era of 'always on' communications
  • What happens if you get it wrong?
  • Some best practice community management tips
  • How can you handle the trolls and persistent complainers?
  • 12:10 Networking Lunch

    13:20 Social media integration - sparking interest and empowering teams

    Jonathan Morgan

    Jonathan Morgan, External Communications Manager, Electricity North West Limited

  • Social media as part of a wider communications plan
  • Gaining and maintaining buy-in
  • Establishing responsibilities: press office vs customer service
  • Involving other business areas
     
  • 14:00 Reputation Management in a Social Media Age

    James Mossman

    James Mossman, Associate Director, Digital, Edelman

  • Why reputation online matters and how social media has changed the game
  • Harnessing the power of social
  • Trust and trust drivers
  • Managing issues, policy and process combined
  • 14:40 Afternoon Tea

    15:00 Social Behavioural Data Analytics: Engaging Energy Consumers towards a more Sustainable Corporate Behaviour, using Social Media and Behavioural Data Science

    Vassilis Nikolopolous

    Vassilis Nikolopolous, CEO and Cofounder, Intelen, Inc

  • Social network applications to energy efficiency and demand response
  • Dynamics of corporate human behaviours
  • Incentive mechanisms to bend energy behaviours in a corporate environment
  • Use behavioural data analytics to identify engagement
  • 15:40 Influencer Relations in a digital world

    Heleana Quartey

    Heleana Quartey, Head of Digital UK, Lewis PR

    16:20 Chairman’s Closing Remarks and Close of Day Two

    Rachel Hawkes

    Rachel Hawkes, Associate Director of Social , OMD International

    +

    FEATURED SPEAKERS

    Emma Cottle

    Emma Cottle

    Internet Services Manager, Northern Powergrid
    Jonathan Morgan

    Jonathan Morgan

    External Communications Manager, Electricity North West Limited
    Kim Van Gameren

    Kim Van Gameren

    Senior Communications Consultant, Vitens
    Tim Compton

    Tim Compton

    Digital Community Coach, Affinity Water
    Tricia Williamson

    Tricia Williamson

    Social Media & Online Communications Manager, Jamaica Public Service Company Ltd

    Chris Pratt

    Senior Associate Director, Energy & Industrials, Hill & Knowlton
    Chris Pratt

    Dirk Singer

    Founder, Rabbit
    Dirk Singer

    Emma Cottle

    Internet Services Manager, Northern Powergrid
    Emma Cottle

    Heleana Quartey

    Head of Digital UK, Lewis PR
    Heleana Quartey

    James Mossman

    Associate Director, Digital, Edelman
    James Mossman

    Joanne Frears

    Consultant Solicitor, Head of Intellectual Property, Jeffery Green Russell
    Joanne Frears

    Joel Turner

    Head of Marketing and Business Development, Blueclaw
    Joel Turner

    Jonathan Morgan

    External Communications Manager, Electricity North West Limited
    Jonathan Morgan

    Kim Van Gameren

    Senior Communications Consultant, Vitens
    Kim Van Gameren

    Lucy Downing

    Social Associate Director, Mediacom
    Lucy Downing

    Murray Cox

    Strategy Director , DigitasLBi
    Murray Cox

    Rachel Hawkes

    Associate Director of Social , OMD International
    Rachel Hawkes

    Tim Compton

    Digital Community Coach, Affinity Water
    Tim Compton

    Tim Gibbon

    Director, Elemental Communications Ltd.
    Tim Gibbon

    Toni Kinslow

    Marketing Communications Manager, U K Power Networks Services
    Toni Kinslow

    Tricia Williamson

    Social Media & Online Communications Manager, Jamaica Public Service Company Ltd
    Tricia Williamson

    Vassilis Nikolopolous

    CEO and Cofounder, Intelen, Inc
    Vassilis Nikolopolous

    Workshops

    Growing your sphere of influence online
    Workshop

    Growing your sphere of influence online

    Marriott Regents Park
    1st April 2014
    London, United Kingdom

    Marriott Regents Park

    128 King Henry's Road
    London NW3 3ST
    United Kingdom

    Marriott Regents Park

    This 4 star north London hotel in zone 2 is the perfect destination for the astute business traveler as well as the leisure guest that knows how convenient north London hotels are, as a base from which to explore the city .Bond Street is just 3 stops from Swiss Cottage underground station on the Jubilee Line, so you can be shopping, exploring the sights and taking in one of London’s world-renowned West End shows in less than 15 minutes when you stay at this hotel near central London. At the same time, the hive of activity that is Camden Town, the chic shops, cafes and restaurants of Primrose Hill and ZSL’s London Zoo in Regents Park are all just a short walk from this hotel in north London.

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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