The SMi Group are pleased to present their 2nd Annual Conference on Social Media in Utilities scheduled for 15th-16th April 2013, Central London.
Social media use in utilities is now well established in the US and has really started to take off in the UK and Europe in the last year. It is no secret that the utilities industry is suffering from a lack of customer confidence and social media is a proven way of mending this broken relationship. Recently there have been significant developments in social media in utilities for both in-house communications such as recruitment and more customer-facing practices such as crisis management. Not only have there been technological advances in social measurements and social media on your mobile but also in measuring the efficacy of your social media with a real emphasis on targeted research and social listening. Utilities companies are starting to realise the benefits an effective social media campaign can bring them and this conference will guide you on how to really make the most of this.
This conference will be looking in particular at the developments in social media in the utilities sector in the last 6 months both within in-house use and in outward-facing strategies, researching your users and establishing the right social media strategy to impact them, the latest advances in social media technology and the political side of social media use. With in depth case studies, insights from industry experts and updates on the issues that matter, this conference is a must attend for anyone involved in this field.
With the growing presence of social media in utilities in Europe and the UK, SMi presents an unrivalled opportunity to hear from industry experts directly about how they implement social media and to discuss the current developments in this field.
Key benefits of attending include:
• Hear first hand from leading utilities companies how they are implementing social media through case studies
• Discover about the technological advances in this sector and how you can use these to benefit your company
• Learn about social metrics, the most effective research techniques, how to know your audience and how to target your social media campaign accordingly
• Develop an understanding of the political side of social media, risk management and new regulation
• Take advantage of the opportunity to discuss successful social media campaigns and the lessons learnt so as to improve your business
• Meet industry experts from across utitlities, PR and Communications, Technology, IT, Social Media
| Social Media Managers |
Directors of Communications companies |
| Online Marketing Directors |
Digital/Website Managers |
| Communications Offfcers |
Press Officers |
| Customer Service Managers |
Head of Consulting |
| Lead Media Relations |
Business Development Managers |
| Heads of Recruitment |
Research Executives |
3G Communications ; Alabama Power; Anglian Water Group Ltd.; Bord Gais; Bord Gais Energy; Brand Jack News; Brandjack News; Dachis Group; Direct Energy; Dominion ; Dong Energy; E D F Energy Powerlink; Electric Ireland; Electricity North West; Elexon Ltd; Elia System Operator SA; Google Inc; Home Serve; IBM; Law Offices of Carolyn Elefant ; Manx Electricity Authority; National Grid; OPOWER; Pike Research UK; Portland; Severn Trent ltd; Severn Trent Water; Shoosmiths; Southern Water; The Conversation Group ; U K Power Networks Services; Vitens; Waterbriefing; We Get Digital; Yorkshire Water Services Limited;