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Communication is the tool by which you lead. Proper leadership is trying tactics to strategy to goals so that you build an understanding and unity of effort. The New Media Environment, which includes social media, has changed the complexity of leadership on a global scale. We will talk about the complexities of leadership, the extended battlefield, an how even the smallest things play out on a global scale.




  • It's your reputation, own it.
    • Learning the lay of the land and discerning the confused seas
  • It's your story, tell it.
    • Understanding influence and why it's important
  • They are your people, lead them.
    • Finding yourself, do something, watch, listen, adjust, repeat.


Benefits of attending


  • Learn the basics of network-centric leadership
  • Learn to survey the virtual field of maneuver
  • Understand the difference between Reputation and Brand
  • Learn practical straetgic communication


Workshop Leaders



Charles J. “Jack” Holt, APR



Communication Strategist


Jack Holt is a recognized leader in successfully formulating, implementing and managing communication programs for very large organizations including both the Department of Defense and the US Federal Government. He has been called upon to teach at the graduate level, consult with other organizations, and collaborate on how to effectively use the new and emerging media to assist organizations in meeting their business needs and improve customer communications, implement change management and innovative organizational environments. He has over ten years direct experience in communication strategy development, policy analysis and development, organizational design, knowledge management, training and development and as a coach, teacher and mentor on these subjects.


Jack is an adjunct faculty member and lecturer at Georgetown University Technology Management program, former senior strategist of emerging media for the U.S. Dept. of Defense, member of the vGov Steering Committee, the DoDTechipedia Governance Board, the University of Oklahoma Risk and Crisis Management Community Advisory Board, the PRSA Counselors to Higher Education Committee and the 2009 Chair for the PRSA National Capital Region Public Affairs and Government Committee. He has taught sessions on New Media strategies and tactics at the Defense Information School, the Naval Postgraduate School and the NATO School.



Lieutenant Colonel Andrew Morton



Lt. Col. Andrew Morton, Director of Social Media and the Web for the U.S. Army Reserve.
He’s served as both an Infantry and Public Affairs officer for more than 19-years including assignments in Bosnia, Macedonia, Egypt and Iraq. Andrew took part in the Army’s Training with Civilian Industry program and worked with Mullen Advertising followed by an assignment in the Army Reserve Advertising and Marketing office. He heads the Army Reserve’s web and social media efforts, hoping not to be the first person ever to break the internet. Andrew lives in Washington, DC with his three young children and his better half, Dr. Melinda Morton, who’s perplexed that her husband gets paid to be on Facebook.
The Army Reserve Social Media efforts have fostered connections b/t Soldiers,
families, and within communities across the United States. As an organization of over 200,000 Soldiers & twice that number of family members, the Army Reserve cannot rely on traditional means of communications to connect Soldiers & families to resources, information & each other.


Workshop programme

13:30 Registration & Coffee

14:00 It's your reputation, own it

15:00 It's your story, tell it

16:00 They are your people, lead them

17:00 Q & A

17:30 Close of Workshop


Copthorne Tara Hotel

Scarsdale Place
London W8 5SR
United Kingdom

Copthorne Tara Hotel

The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.




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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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