In Association with:


Advocacy development is a methodology used in the non-profit world to drive advocacy for a set of issues with some key stakeholders.  This methodology has been very successfully used for example in reducing AIDs in India and reducing guinea worm in Africa.  This required understanding the underlying behaviours to be impacted and developing and executing a plan to create this advocacy.


Reasons to Attend:

  • Understand the role of advocacy development in KOL integration
  • Explore the pschological basis driving change in KOL behaviours
  • Develop a KOL advocacy plan based on some simulated brand issues
  • Discuss how to measure the impact of advocacy development

About the Workshop Leader:

Kashif Chaudhry has over fifteen years of strategy and management consulting experience in addition to more than five years of industry experience. He has worked extensively with clients in the life sciences industry, both in North America and Europe. Kashif has consulted on a variety of issues including strategy formulation, product commercialization, market segmentation, KOL management and scenario planning. Previously, Kashif was a Vice-President in Gemini Consulting’s Life Sciences practice and a global account executive for two of their global life sciences clients. Kashif holds a BS from the Johns Hopkins University, a MS from the University of Southern California, and an MBA from Northwestern University’s Kellogg Graduate School of Management. Clients he has consulted with include AstraZeneca, Bayer, Boehringer-Ingelheim, Eli Lilly, Johnson & Johnson, Shire and Wyeth among others.

About the Organisation:

Clarescent LLC provides strategic business consulting and implementation services to the pharmaceutical, biotechnology, medical device, and diagnostics industries. Bringing together deep industry expertise and proven methodologies based on a collaborative approach, Clarescent helps clients to successfully overcome their pressing challenges and drive value.



Workshop programme

8:30 Registration & Coffee

9:00 What is Advocacy Development?

9:50 A Structured Process for Advocacy Development

10:20 Morning Coffee

10:50 Developing an Advocacy Plan

11:40 Measuring KOL Advocacy

12:00 Open Discussion & Questions

12:30 Close of Workshop


Sheraton Stockholm Hotel and Towers

Tegelbacken 6
PO Box 195
Stockholm SE-101 23

Sheraton Stockholm Hotel and Towers



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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