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An Executive Briefing on the Intellectual Property protection of Nutraceuticals and Functional Foods

Briefing Leader: Dr Amanda Easey, assisted by Garry Mills and Duncan Curley of specialist IP law firm Innovate Legal


About the Executive Briefing

The aim of this Executive Briefing is to discuss the options available for the legal protection of nutraceuticals and functional foods.  The Briefing will focus on intellectual property (IP) rights and will seek to explain how IP rights can be used practically in order to secure market share.  Case studies will be discussed and strategies will be suggested for protecting product innovation. 


Who Should Attend? 

This Briefing will be of interest to those involved in the development of novel nutraceuticals and functional foods.  The Briefing is intended for non-specialists working in the sector who require an introduction to IP rights and how they can be used, but the topics and case studies will be discussed in sufficient detail to interest those who already have a working knowledge of IP.     



Benefits of Attending – This Briefing will Enable You:


♦    To gain insight into the different types of IP rights    ♦


♦    To understand how trademarks, copyright and designs can be used to develop and support a brand    ♦


♦    To understand how patents can be used to protect market share    ♦


♦    To gain an insight into the existing patent filing strategies of companies involved in the manufacture and sale of nutraceuticals    ♦


♦    To discuss and exchange experiences with fellow professionals    ♦



About Your Briefing Leader

Dr Amanda Easey is a specialist IP lawyer in the London office of Innovate Legal.  She initially trained and qualified as a doctor and then practised for four years at a hospital within the UK’s National Health Service, gaining experience of a variety of medical specialties.  She completed her medical training at Oxford University and Imperial College, London and has research experience in the fields of electrophysiology and virology.  Since qualifying as a lawyer, Dr Easey has had experience of a range of IP issues, including patents, trademarks, data protection, litigation, commercial agreements and IP licensing. 


About the Organisation

Innovate Legal is a London-based law firm specialising in IP.   The firm undertakes counselling and advisory work (especially for new product launches), as well as litigation and dispute resolution services.  The firm’s website at www.innovatelegal.co.uk contains further information on IP issues, including pages which describe the basics of European IP protection for brands and technology. 




Workshop programme

9:00 Welcome and Introduction

9:10 Basics of IP Protection: An Overview

Amanda Easey

Amanda Easey , Specialist IP Lawyer , Innovate Legal

  • What legal rights are available to protect exclusivity?
  • Patents
  • Trademarks and brands
  • Copyright and designs
  • Rights in data
  • Trade secrets
  • 10:00 Developing and Supporting a Brand

  • Registering logos, colours, shapes and package designs
  • Health and nutrition claims
  • Dealing with ‘lookalike’ products
  • Amanda Easey

    Amanda Easey , Specialist IP Lawyer , Innovate Legal

    Garry Mills

    Garry Mills , Head of Trade Marks and Brands, Innovate Legal

    10:30 Morning Coffee

    11:00 Building a Patent Estate

  • Nutraceuticals suitable for patent protection
  • Obtaining a patent: process and cost
  • The need to show a technical effect
  • Legal rights granted under a patent
  • Lessons from the pharmaceutical industry:
  • Formulations
  • Delivery systems
  • New processes


  • Duncan Curley

    Duncan Curley, Director, Innovate Legal

    Amanda Easey

    Amanda Easey , Specialist IP Lawyer , Innovate Legal

    11:45 IP in action: Case Studies

    Amanda Easey

    Amanda Easey , Specialist IP Lawyer , Innovate Legal

  • Patents: Ajinomoto v. NutraSweet
  • Brands: The Vodkat case
  • Product claims: Ajinomoto v. Asda Stores
  • Patent validity: Wysong Corporation v. Nestec
  • 12:30 Discussion and Questions

    12:45 Close of Workshop


    Copthorne Tara Hotel

    Scarsdale Place
    London W8 5SR
    United Kingdom

    Copthorne Tara Hotel

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.




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    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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