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Beyond getting regulatory approval, getting through HTA reviews successfully is key for market access. HTA requirements vary across countries, however a global strategy for value demonstration at launch is required for timely and successful submission.

The workshop will cover the requirements for establishing an HEOR strategy addressing market access and pricing requirements including real world evidence from an European perspective. This will be done from a practical and interactive approach.

 Attendees will be able to understand and develop best practice approaches for value demonstration of novel medications.

Workshop LEADER


Patrick Mollon

Former Director Global Health Economics and Outcomes Research; HEOR Director, Novartis; PMHE2020

Patrick Mollon, MD, ESSEC MBA, MSc worked initially as a Clinician, practicing General Medicine as well as being a Registrar in Emergency Medicine and Intensive Care in an University Teaching Hospital in Lyon, France.

A Director, Global HEOR at both Pfizer and Novartis he has been instrumental in developing and implementing health economic strategies to support developmental compounds in a number of therapeutic areas, including cardiovascular, urology, antivirals, immunology, leading the value identification and demonstration efforts for market access and health technology assessment from a global perspective. As such, he has led the development of patient reported outcomes tools, health-economic and budget-impact models, and value dossiers.

He is currently an Independent HEOR Consultant at PMHE2020

Patrick has a number of health-economics and outcomes research publications, his main interests are in health-economic modelling methods and applications as well as patient-reported outcomes and decision-making.

Novartis; PMHE2020

Capitalising on 20+ years experience in medical practice, drug development and HEOR, PHME2020 provides HEOR consultancy services supporting the value demonstration of innovative developmental therapies.

Activities include development and review of HEOR, PRO and RWE strategies and plans.

Workshop programme

8:30 Registration & Coffee

9:00 Value-based development

Patrick Mollon

Patrick Mollon, Former Director Global Health Economics and Outcomes Research; HEOR Director, Novartis; PMHE2020
View Bio

  • Explore different approaches to value in the European setting
  • Understand the common need for value in an ever-changing environment
  • Roadmap to develop, validate and implement HEOR value demonstration in a context of uncertainty and cost-containment
  • Gain an economic perspective
  • Learn how to comprehensively address stakeholders perspectives and incorporate RWE early on
  • 11:00 Morning Coffee

    11:30 Case study and break-out sessions

    12:00 Q&A

    12:30 Close of workshop


    Holiday Inn Kensington Forum

    97 Cromwell Road
    London SW7 4DN
    United Kingdom

    Holiday Inn Kensington Forum

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 



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    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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