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Overview of Workshop

The pricing and reimbursement landscape is increasingly directed by cost-benefit analyses through government agencies closely linked to payors' and governments' cost containment initiatives. In order to convince payors of a pharmaceutical product's benefit, seeking cooperation between the pharmaceutical industry and payors is of utmost importance. In this interactive workshop, we will work out strategies for approaching the relevant players of public health systems in order to provide them with arguments for supporting a product's reimbursement. “Traditional”cost-saving value added services such as disease management, targeted patient training or costsharing schemes will be addressed as well as promising new opportunities from linking smartphone apps to patient management platforms and to generate
outcomes data from that, e.g. register studies.


About the Host:  NORBERT JERSCH





Norbert Jersch PhD is partner of Roman Rittweger Advisors in Healthcare. For several years, he gained business experience at Roche Diagnostics where he had developed the diabetes home monitoring market. He became VP of global product planning and marketing for the diabetes care product line. Norbert Jersch joint and managed two small IT companies which developed software for documentation and QM and provided IT services to physicians. In 2002 he managed 4sigma GmbH, an innovative service provider for payors and a market leader in disease management. After having restructured the company and its daughters Norbert Jersch entered into the consulting business. With his expertise from implementing diabetes care and not only diabetes products he became a pioneer in diabetes disease management. He successfully set up excellent relations with medical and governmental organizations including IDF and WHO. He was the organizer of the first World Diabetes Day in 1991. For the last few years he has been working on value added service programs and on eHealth and IT solutions for Pharma and Medtech companies.


About the Organisation


Roman Rittweger Advisors in Healthcare is a specialized healthcare advisory supporting companies and investors in the healthcare system in strategy & organization, marketing & sales, business development. the search for strategic partnerships and M&A projects.
Our customers profit from consulting teams, experts assisting in transactions and interim managers or temporary resources. These experts are usually above the age of 40 with experience in consulting as well as operative or entrepreneurial roles and responsibilities. They have worked in Germany as well as internationally. Their contacts and expertise throughout the healthcare sector provide for the fast achievement of measurable success together with the client.




Workshop programme

13:00 Registration & Coffee

13:30 Chairman's Opening Remarks

13:40 Reimbursement decision-making in key

14:10 Interactive work in small teams

15:30 Afternoon Tea

15:50 Presentation and discussion of ideas developed in the working teams

17:00 Chairman’s Closing Remarks and Close of Day One


Radisson Blu Hotel Basel

Steinentorstrasse 25
Basel CH-4001

Radisson Blu Hotel Basel



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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