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In association with PDCI Market Access & Novartis UK



Why should you attend this event?

Upon completion of this MasterClass, attendees will have an understanding of:

  • Global pricing and reimbursement elements and principles
  • Pricing theory and research methods
  • Latest information on the expected changes in the UK (NICE, PPRI, SMC)
  • P&R/HTA in major EU markets and Canada
  • Launch sequencing, price corridors  

Where does the event take place?

This MasterClass will take place in Central London, UK

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Register for this MasterClass

What is this MasterClass about?

No single factor influences profits more than price.  Accordingly, it is imperative to develop an effective pricing strategy early in the product life cycle. However, an optimal price for reimbursement / market access in one market may not be optimal in others and the pervasiveness of international price referencing and parallel trade creates pressures for price convergence often at sub-optimal levels in key markets. Moreover, health technology assessment (HTA) agencies have taken on increasingly important roles in assessing clinical and cost effectiveness and their assessments have spawned a new environment of risk sharing agreements and patient access schemes.   By starting early (i.e., well before market authorisation) it is possible to build effective strategies that establish optimal prices by market, provide evidence to maximise reimbursement, and mitigate the effects of price referencing and parallel trade.

Who is leading this MasterClass?

Neil Palmer, President & Principal Consultant, PDCI Market Access

Neil Palmer is President and Principal Consultant of PDCI Market Access Inc (PDCI) a leading pricing and reimbursement consultancy founded as Palmer D'Angelo Consulting Inc (PDCI) in 1996.  In addition to PDCI, Neil has worked with RTI Health Solutions, the Patented Medicine Prices Review Board (PMPRB), the Health Division of Statistics Canada and the research group of the Kellogg Centre for Advanced Studies in Primary Care in Montreal. He has more than 20 years of experience in pharmaceutical pricing and reimbursement and is a frequent speaker at pharmaceutical conferences in North America and Europe. http://www.pdci.ca


Martin Brown, Head of Health Economics and Outcomes Research, Novartis Pharmaceuticals UK Limited

Martin Brown has over twelve years' experience working in the health economic and outcomes research field in the pharmaceutical and biopharmaceutical industry. The majority of his experience has been in global health economic/outcomes departments at Pfizer and UCB, where he was the Global Head of Health Economics. These roles involved providing advice and recommendations to clinical development teams in order to ensure that the necessary clinical and cost-effectiveness evidence was generated for healthcare guidance and reimbursement bodies. http://www.novartis.co.uk 


Tony Hodgson, General Manager UK, Pricing Solutions

Tony Hodgson leads the Pricing Solutions UK practice. Tony has significant pricing experience on both the client and consulting side. He worked at DHL for eleven years and in his final position had global responsibility for pricing. He left DHL to be a founding partner in Bellis-Jones Hill the specialists in Performance Management.
In this capacity Tony has consulted for Royal Mail, Siemens, Reuters, Pfizer, Barclays Bank, Parcelforce, Thomas Cook, Experian and the NHS. His experience includes developing Pricing strategy, improving pricing processes and controls, and developing segmented pricing approaches. Tony also has corporate experience with 3M and Sainsburys. Tony is a member of the Chartered Institute of Management Accountants. http://www.pricingsolutions.com 

About PDCI Market Access

PDCI Market Access is a leading pricing and reimbursement consultancy with engagements covering Canada, Europe, and the United States. Established in 1996, the firm has wide-ranging experience assisting clients with pricing, reimbursement and market access as well as pharmaceutical policy and economic research projects. PDCI also maintains extensive databases of international pharmaceutical prices and Canadian drug claims and costs.  Headquartered in Ottawa, PDCI features a senior team of market access professionals complemented with a global network of expert consultants in pricing & reimbursement and health economics.



Masterclass programme

8:30 Registration & Coffee

9:00 Welcome & Introductions

9:10 Introduction to Global Pricing, Reimbursement & Market Access

9:50 Role of Pricing Theory and Research

10:30 Morning Coffee

10:50 Overview on National Market Access/HTA in the UK

11:30 Overview of Market Access/HTA in EU major markets & Canada

12:15 An Overview of Global Pharmaceutical Launch Pricing Issues

12:45 Discussion Session

13:00 Close of Workshop


Holiday Inn Bloomsbury

Coram Street
London WC1N 1HT
United Kingdom

Holiday Inn Bloomsbury

Holiday Inn London-Bloomsbury is just 2 minutes' walk from the Tube at Russell Square station, for speedy connections across the capital. We're 10 minutes by bus from Eurostar connections at St Pancras station, and a 45-minute taxi ride from London Heathrow Airport. Check into your stylish Guest room, air-conditioned and connected to wireless Internet.



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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