Parallel trade is a very emotive subject, but with a cool, calm approach we can understand whether we need to manage it and how. It erodes profits but often the industry’s response is exaggerated. The industry needs to try and shape the debate on parallel trade with the consumer in mind, alleviating the problems of counterfeits and cost containment at the same time. This workshop will look into which tactics have worked in the past to counter parallel trade and explore how to transfer these experiences into successful, future strategies that meet industry, payer and consumer requirements.

Key topics:

  • The impact of parallel trade on profits and prices
  • Tactics that have worked in the past to counter parallel trade
  • The responses of manufacturers to parallel trade
  • Meeting industry, payer and consumer requirements
  • Developing a supply chain strategy to limit parallel trade

About the workshop leader:


  Keiron Sparrowhawk is one of the founding partners of PriceSpective and is a global pharmaceutical pricing expert. He has over 34 years of industry and consulting experience, having worked in R&D, Marketing and Market Access leadership positions. Keiron will evaluate traditional pricing tools and strategic planning to provide attendees with a unique approach to addressing the challenges of parallel trade. He will advocate why the European Commission should ban pharmaceutical parallel trade.


About the organisation:


  PriceSpective is a leading global value strategy consultancy, specializing in innovative strategies to define, drive and capture value for biopharmaceutical and medical technology assets. Through our unique integrated approach to value strategy we are well positioned to help our customers optimize payer strategies for pricing, reimbursement, evidence and implementation. PriceSpective has four integrated practices aimed at Asset Valuation, Pricing and Market Access Strategy, Health Economics and Outcomes Research, and Payer Engagement. www.pricespective.com


Workshop programme

8:30 Registration and coffee

9:00 What is parallel trade, when should it be managed and how?

9:45 Learn how to quantify the impact of trade within a region

10:30 The impact on profits and prices: do healthcare systems benefit from the trade?

11:00 Morning Coffee

11:15 What have been the responses of the manufacturers to parallel trade?

12:00 How does a supply chain strategy work in reducing parallel trade?

12:30 Why, with the industries help, the European Commission should ban parallel trade?

13:00 Close of Workshop


Millennium Gloucester Hotel

Harrington Gardens
London SW7 4LH
United Kingdom

Millennium Gloucester Hotel



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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