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This event is almost sold out.  Because of the interest this conference has generated, SMi is pleased to announce a follow up event:

Social Media in the Pharmaceutical Industry
July 2011, London, UK

To register your interest in attending, speaking, sponsoring, workshop hosting or shaping the agenda, please click here.


What is this event about?

Social media marketing in pharma

About the conference

SMi's 2011 conference on Social Media in the Pharmaceutical Industry aims to address the current concerns of the industry about using social media, while allowing delegates to explore the best methods for entering this interactive environment and using it successfully to reach your goals.

There are many social media platforms to choose from, many ways of interacting and many uses for social media in the pharma industry - marketing, corporate communications, brand development, product recognition, interacting with patient groups and more.  Through explanatory talks and relevant case studies, delegates will leave the conference with a knowledge and confidence that will allow them to introduce successful social media strategies into their organisations.

Taking place in London, UK, this conference will also cover social media monitoring and social networking software to ensure delegates can maximise their use of social media marketing, communications and patient group interaction.

Get more from the conference - Join us for a drinks reception on day one, straight after the final presentation.  Network and socialise with the speakers and other delegates; ask questions, discuss ideas and plan partnerships over drinks and nibbles.

Why not attend the associated workshop as well?

Associated with the conference there will be an interactive workshop on "Incorporating Social Media Tactics into Pharmaceutical and Biotech Strategy", taking place on 25th January.  It will cover discussions about the current social media landscape, where pharma could learn from social media use in other industries, how to engage with key stakeholders, governance issues and implications for pharma in the future.  This will be led by Kasif Chaudhry, Managing Director and Jennifer Sayer, Consultant, both of Clarescent LLC.  To see more information about the workshop, please see the Social Media 2011 workshop page.

Keen to see the detailed programme?  Click here.

Want to download the brochure?  Click here.

Register for the event here!

Group discounts available - click here 


Fancy speaking at the conference?  Do you know of anyone who may be interested in speaking?  We are always on the look-out for new speakers for our upcoming conferences.  Let us know: contact the Conference Producer.

For sponsorship and exhibitioning opportunities,  contact our Sponsorship Department 

Why should you attend this event?

Join our speaker panel in discussion with delegates from companies and organisations including:

  • Acurian
  • Adelphi Communications
  • Almac Group
  • Almirall
  • BlueLight Partners
  • Eli Lilly
  • eMed Fusion
  • Fishawack
  • Genzyme
  • Grunenthal
  • H. Lundbeck
  • Hello Group
  • Janssen-Cilag
  • Merck Sharp & Dohme
  • Novartis
  • Novo Nordisk
  • Nycomed
  • Pfizer
  • PharmaNet
  • Replay Digital
  • Roche Products 
  • Royal Society of Chemistry
  • Sanofi-Aventis
  • Seven Point Four
  • UCB
  • UnicBlue Kommunikation
  • World Health Advocacy


What you will learn about

  • Social media marketing: ways to use and integrate social media platforms into your marketing strategy, ensuring an attractive ROI
  • Social media monitoring: methods to measure your impact in the social media sphere, and effective ROI determination
  • Social networking software and platforms: case studies illustrating different uses for various social media sites and platforms 
  • Corporate communications: successfully developing a social media element to your corporate communications strategy
  • Interacting with patient groups: understanding the importance of interacting with online patient groups, and developing a conversational interaction
 Social media strategies
 Social media platforms

How you will benefit

Learn about the different social media tools available, and how best to use them

Discover new ways to engage with healthcare professionals, patients and other stakeholders

Identify how to grow your business and deliver a strong ROI

Network with senior social media thought leaders

Who should attend this event?

Executive Directors, Vice Presidents, Heads, Managers, Team leaders of

  • Social Media, Online Media, eMedia , Emerging Media
  • Marketing, eMarketing, Digital Marketing, Multi-Channel Marketing
  • PR
  • Communications, eCommunications, Communications Research
  • Employee Communications/Engagement
  • eBusiness
  • Web Design
  • Content Management
  • Brand Management
  • Product Marketing, Product Development
  • Compliance
  • Business Development

Delegates at related conferences in 2010 came from across the world

Former delegates at related conferences in 2010

Conference programme

8:30 Registration and coffee

9:00 Chairman's opening remarks

Alex Butler

Alex Butler, Digital Strategy and Social Media Manager, Janssen-Cilag

9:10 Overview of pharma's social media usage to date

Figen Samdanci

Figen Samdanci, Corporate Communications Manager, Pfizer

  • How can a pharmaceutical company get involved in social media?
  • What opportunities are there?
  • Successful examples from Pfizer Turkey
  • 9:50 What should pharma use social media for?

    René van den Bos

    René van den Bos, New Media Architect and Co-Founder, DigiRedo

  • A broad perspective on the use and potential of social media
  • The philosophy of social media
  • How to start social media in a business environment (Enterprise 2.0)
  • With case studies from pharma and other industries
  • 10:30 Morning coffee

    11:00 Organisational changes needed for social media success

    Mat Phillips

    Mat Phillips, Founder, Neovoca

  • The need for action - why social media interaction is necessary
  • Common issues and hurdles to full SM engagement - skills, culture, process, structure and regulatory concerns
  • Solutions and strategies - cultural alignment, awareness, training, planning, policy mapping and analytics
  • Adopting the same rigour that was devoted to SFE
  • 11:40 You Tube Case Study - ADHD awareness campaign

    Gary Monk

    Gary Monk, , Across Group

  • Supporting patients through the right channel
  • Spreading the word - a  targeted approach to seeding
  • Engaging the patient through novel content and two-way communication
  • Was it a success?  A summary of the metrics
  • 12:20 Networking lunch

    13:50 Getting social - case studies in online engagement

    Alex Butler

    Alex Butler, Digital Strategy and Social Media Manager, Janssen-Cilag

  • Why pharma needs to lead the way and not lag behind with the personal web
  • Developing engagement in a regulated environment
  • Understanding social strategy and aligning it across the business
  • Looking beyond platforms
  • Insight into some Janssen social media projects
  • 14:30 Integrating a social media strategy into your marketing campaign

    Irte Topaloglu

    Irte Topaloglu, Corporate Communications Project Manager - Social Media Lead, Pfizer

  • Integration strategies
  • Internal policies
  • Social Responsibility Project Campaign in Turkey
  • 15:10 Afternoon tea

    15:40 Two perspectives: Social media in Corporate communications vs Brand communications

  • Difference in social media's goals and applications for Corporate and Brand communications
  • Process for developing social media initiative: who are the key stakeholders, and what role do they play?
  • Policies and guidelines for each and how they differ
  • Integration with other communication efforts; what are key considerations and examples?
  • Goals and measurements - what makes the initiative successful?
  • Zoe Dunn

    Zoe Dunn, Owner, Zoe Digital Consulting

    Marc Monseau

    Marc Monseau, Director, Corporate Communication and Social Media, Johnson & Johnson

    Simon Goldberg

    Simon Goldberg, Director, Electronic Communications and Social Media, Corporate Public Affairs, Abbott

    16:20 The engagement spectrum

    Silja Chouquet

    Silja Chouquet, Owner, Whydot Pharma

  • What does good engagement by pharma look like?
  • Where do you start?
  • What 'safety nets' do you need to have in place before you start to engage?
  • How do you manage and sustain engagement?
  • 17:00 Chairman’s closing remarks

    17:10 Evening drinks reception

    18:15 End of day one

    8:30 Re-registration and coffee

    9:00 Chairman's opening remarks

    Murat Tanoren

    Murat Tanoren, Corporate Partnerships & Projects Co-ordinator, Pfizer

    9:10 Enterprise social media

    Harry Ringwood

    Harry Ringwood, Manager, eMedia, Merck Serono

  • The use of different media channels
  • Blurring the lines between PR and marketing
  • Compliant digital communications
  • 9:50 The use of social media as a strategy for patient recruitment and retention in clinical trials

    Diana L Anderson

    Diana L Anderson, President & CEO, D. Anderson & Company

  • Focus on regulatory and ethical implications of the multiple opportunities to approach patients for clinical trials participation via the Internet
  • Includes case studies reflecting the use and metrics reporting of social media tactics in patient recruitment and retention
  • 10:30 Morning coffee

    11:00 Recruiting for clinical trials using social media

    Sara James

    Sara James, Global Enrolment Consultant, EUMED, Eli Lilly

  • Developing a proper mix of social media and traditional recruitment methods
  • ROI difference between traditional and electronic recruitment tactics
  • Staying engaged with patients - examples from Eli Lilly
  • 11:40 Top ten suggestions for pharma 3.0: my experience

    Murat Tanoren

    Murat Tanoren, Corporate Partnerships & Projects Co-ordinator, Pfizer

  • Web 2.0? Pharma 3.0?  What happened to 1.0? 
  • Where does pharma stand?  Where will it go to?
  • How can we approach corporate social media presence?
  • Managerial do's and don'ts for local teams (insider tips)
  • 12:20 Networking lunch

    13:50 Patients: Serving your true customers with social media

    Sebastian Kölsch

    Sebastian Kölsch, Owner, Koelsch Pharma Services

  • Integrating patients in online communication
  • Social media as exclusiveness creator 
  • Building communities and relationships
  • Pharma as discreet provider, not aggressive influencer
  • Awareness building and compliance as ROI in social media
  • Integrating social media component with offline activities
  • 14:30 Healthcare professionals' use of social media

    Mark Millar

    Mark Millar, Director, PraeMedica

  • Trends within HCP usage of social media
  • Dynamics of HCP use of social media - who, how, where
  • Dedicated sites, non-social sites
  • Web, mobile
  • Branded, commercial, association, hospital
  • Comparison of social media use in different therapy areas and HCP specialties
  • How pharma can get involved
  • 15:10 How do healthcare professionals, patients and the pharmaceutical industry use social media today, what is the potential for the future?

    Chris Cooper

    Chris Cooper, Owner and Director, EPG Health Media

  • Overview - extent of use today
  • What influences prescribing decisions and patient choice?
  • Pharma - its role and obligations
  • What the future holds - the potential for change
  • 15:50 Chairman’s closing remarks

    16:00 Afternoon tea and networking

    16:30 Close of conference



    Incorporating Social Media Tactics into Pharmaceutical and Biotech Strategy

    Incorporating Social Media Tactics into Pharmaceutical and Biotech Strategy

    The Rubens at the Palace
    25th January 2011
    London, United Kingdom

    Copthorne Tara Hotel

    Scarsdale Place
    London W8 5SR
    United Kingdom

    Copthorne Tara Hotel

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.




    speaker image






    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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