2012 is an exciting year for social media: the year social media goes viral.

The pharmaceutical industry have been waiting for guidance from the FDA and now they have finally shed some light with their 'Off-Label Use' with some mention regarding social media. Although this is not directly aimed at social media, the fact that the FDA discusses social media demonstrates the importance.

With this industry moving at a rapid pace, and with more patients and healthcare professionals becoming more tech-savvy, the pharmaceuticals industry need to embrace social media.

  • Hear about all the latest regulatory guidances and
  • Engaging patients and doctors through effective social media channels
  • Gaining 'buy in' from management and customers to drive social media in the workplace
  • Improving brand and image reputation
  • Overcoming cultural barriers and dealing with change management
  • Establishing the return on investment for your social media activities
  • First-response: the use of social media in responding first-hand in a crisis


Building on the tremendous success of SMi's first three Social Media in Pharamceuticals conference, we are proud to present our fourth event in the series; focused on keeping our audience up-to-date with developments in the ever-changing social media sphere.

  • Understand how to engage and educate your patietns and healthcare professionals through social media
  • Learn how to gain 'buy in' and deal with change management effectively
  • Evaluate the latest trends and developments in the industry
  • Discover what the future holds in this rapidly evolving market and the impact of social media
  • Network with all the key professionals in social media in the utilities sector

VP, Director, Head, Manager, Team Leader of:


  • Social Media
  • Digital Marketing  
  • Communications 
  • Marketing
  • eMedia
  • eMarketing 
  • Online marketing
  • Online media  
  • Web Design 
  • Brand Management  
  • Product Marketing
  • Compliance
  • Business Development 


1HQ; Abbott Labotarories Ltd; ABPI; Across Group; Acurian; AESEG (Association Espanola de fabricantes de Sustancias y Especialidades Farmaceuticas Genericas); Alison Brand Communications; Bayer Healthcare; Boehringer Ingelheim Espana S A; Boehringer-Ingelheim; British Lung Foundation; Cegedim Strategic Data UK Ltd; Creation Healthcare; Doctors.net.uk; eBee; EffRx Pharmaceuticals S.A.; eMedFusion; EUSA Pharma; GlaxoSmithKline; Grunenthal Gmbh; H.Lundbeck; KOC - Kuwait Oil Company; Lilly Research Centre Ltd; Lundbeck Denmark; Maverick Television; MedImmune; MUNDIPHARMA INTERNATIONAL LIMITED; NHS Birmingham East and North; NHS Choices ; Novartis International AG; Novo Nordisk A/s; Nycomed; Pfizer Group; Pharmaceuticalethics.com; PLIVA; PMGroup; Prism Ideas; Quotient Bioresearch; Roche; ROCHE FARMA, S.A.; Shire; Shoosmiths; Smart City Agency; The Planning Shop; Ucb Pharma Belgium;

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Daniel Ghinn

Daniel Ghinn, CEO, Creation Interactive

9:10 Exploring the use of social media in pharmaceuticals

Daniel Ghinn

Daniel Ghinn, CEO, Creation Interactive

  • Learning from other industries
  • Are social media platforms suitable for internal communications?
  • Can success with social media and its value be measured?
  • Connecting with different groups to enhance brand management
  • 9:50 Corporate Strategy and Social Media

    Nathan  Nagel

    Nathan Nagel, CEO, Oncology Pharma Ltd

  • Sun Tzu and why ancient leadership principles are relevant to modern battle grounds
  • LinkedIn, Facebook, YouTube, Google+, Twitter and Professor Porters Market Forces Analysis
  • The importance of using your HRD in developing your corporate social media business strategy
  • 10:30 Morning Coffee

    10:50 How social media can improve patient safety and outcomes

    Matt Jameson Evans

    Matt Jameson Evans, Chairman, HealthUnlocked

  • Informed and motivated patients see better results
  • Tools for improving patient centred decision making
  • Monitoring patients using social media
  • 11:30 An integrated approach to social engagement

    Marli Roode

    Marli Roode, Social Media Lead, Asthma Uk

  • Creating and maximizing online communities
  • Lessons learnt
  • Securing organizational buy-in
  • 12:10 Networking Lunch

    13:30 Reaching out to your audience

    Tova Turkel

    Tova Turkel, Head of Social Media, British Lung Foundation

  • How the BLF engages with its target audience
  • Best practice in engagement
  • Using social media to campaign with your target audience: BLF update on the smoking in cars campaign
  • Lessons learned and what we're doing next
  • 14:10 Reinventing the media: a new landscape for communications in pharma

    Doris Casares

    Doris Casares, Director of Communications and Social Media Strategist, Spanish Generic Medicines Association (AESEG)

  • How generics reached the patients through the social media
  • Engaging with patients: what’s the best language to communicate with your pharma community?
  • The hospital of Gambo in Ethiopia: a case study
  • 14:50 Afternoon Tea

    15:10 Gaining ‘buy in’ from management to drive social media in the workplace

    Greg Kueterman

    Greg Kueterman, Director, Corporate Communications , Eli Lilly and Company

  • The risk of NOT embracing social media
  • How to launch: defining an audience
  • Potential risks to using social media platforms
  • Converting the sceptics
  • 15:50 PANEL DISCUSSION: Overview of day one

    Daniel Ghinn

    Daniel Ghinn, CEO, Creation Interactive

  • Delegates to hand in questions before session
  • Interactive session with Q & A from the day


  • 16:30 Chairman’s Closing Remarks and Close of Day One

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    Gary  Monk

    Gary Monk, Digital Healthcare Consultant , Independent Consultant

    9:10 Social interaction is the new education

    Andrew Widger

    Andrew Widger, Director, Media Relations EMEA, Pfizer Inc

  • Understanding what is valuable to the patients and the public
  • Educating your employees on the importance of social media
  • Utilising patient and expert feedback
  • 9:50 Mobile technology in pharmaceutical industry

    Aneta Lipowicz

    Aneta Lipowicz, Senior Consultant , TNS Global

  • Mobile marketing trends
  • Consumer mobile behaviour and the opportunities that these behaviours present
  • Leveraging mobile technology across various parts of the business
  • 10:30 Morning Coffee

    11:00 Creating a disease awareness campaign through social media

    James Quekett

    James Quekett, Education Lead, Doctors.net.uk

  • Understanding what is valuable to the patients and the public
  • Challenges of getting a project underway
  • What can social media offer that other channels cannot?
  • Demonstrating the benefits
  • 11:40 Wikipedia Facebook and Mobile Apps: AEs are everywhere!

    Siva Nadarajah

    Siva Nadarajah, CEO, Semantelli Corp

  • How companies are handling Adverse Events in sponsored social outlets and mobile apps
  • Case study of a popular brand’s Wikipedia page – Yes, Competitors were editing!
  • 12:20 Networking Lunch

    13:40 Reflections on new social media adoption

    Craig DeLarge

    Craig DeLarge, Director, Healthcare Professional Relationship Marketing, Novo Nordisk Inc

  • Latest on internet innovations
  • De-mystifying change management
  • Understanding how social media benefits the patient and healthcare professionals
  • 14:20 From strategy to social

    Gary  Monk

    Gary Monk, Digital Healthcare Consultant , Independent Consultant

  • How do we align social media with our marketing strategy?  Does it even fit?
  • How the social nature of the online world is redefining the way we think about strategy
  • Integrating social media across your marketing communications
  • What does good look like?  Some case examples
  • 15:00 Afternoon Tea

    15:30 ‘Social’ cannot stand alone: promoting your projects

    John Robinson

    John Robinson, User Generated Contact Lead, NHS Choices

  • Alerting the public that your campaign ‘exists’
  • Encouraging and engaging your community
  • Gaining feedback and responding effectively
  • 16:10 Chairman’s Closing Remarks and Close of Day Two


    Copthorne Tara Hotel

    Scarsdale Place
    London W8 5SR
    United Kingdom

    Copthorne Tara Hotel

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.




    speaker image






    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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