Home
overview

SMi is proud to present the return of their 11th annual Social Media in the Pharmaceutical Industry conference to London on the 21st - 22nd January 2019.

This year looks at opening the speaker line up to represent all industry stakeholders, from pharma to social media channels, all whilst keeping the patient in mind. We will explore the most recent advances in digital application within the pharmaceutical sector and address some of the key challenges within the industry, including optimization of up and coming technologies.

Join our expert speaker panel to ensure you do not miss out on the latest developments, hear from:

Roeland Van der Heiden, Digital Director, AstraZeneca
Lin Lei, Associate Director Digital Customer Engagement, Teva
Joao Bocas, CEO, DigitalSalutem
Jacob Flindt, Founder, InforMed.pro
Paul Tunnah, CEO, Pharmaphorum Media


and many more..

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

The conference will be discussing how to leverage social media platforms to develop a robust digital strategy and discuss the latest challenges and techniques in the field of social pharma.

Topics include:

- Social media marketing and branding for pharmaceutical companies
- GDPR regulations and limitations to product advertisement (with case studies)
- Social media in patient recruitment and patient centricity (including crowdsourcing and data collection strategies)
- Use of social media in pharmacovigilance - specifically in adverse events reporting
- The future of social media in the pharmaceutical industry
 

 

  • Explore the optimisation of social media applications amongst pharmaceutical companies
  • Identify the emerging technologies which allow improved patient engagement
  • Evaluate the role of big data within the industry
  • Discover the advantages of programmatic engagement

 

 

We Are One of A Kind...

Networking: We keep networking at the forefront when it comes to our attendees. Expand your community with every part of the industry and with the right people to benefit your company and develop your career.

The Agenda: Be sure to have your pen and pad ready at all times! A valuable time is spent to discover the latest trends and hottest topics in the industry to provide the best possible agenda for our attendees.

Location/Venue: Being held in the heart of London, London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes’ walk from High Street Kensington underground station, making exploring easy. See the wonderful sights of Kensington, by visiting Kensington Palace, the historical Museums, or take a stroll in Kyoto Garden!

Onsite: Our knowledgeable events team will provide you with an exceptional service onsite. They will answer any questions you may have and inform you about any changes to the agenda.
 

AbbVie Ltd; ABPI; Adare Pharmaceuticals; AKU Society; Asthma UK; Astra Zeneca Uk Ltd; AstraZeneca; Chameleon Communications International; Chiesi Group - Chiesi Farmaceutici S.p.A.; Creation; Daiichi Sankyo Europe GmbH; Dexcel Pharma Ltd; Digital Health and Care Alliance ; Doctors.net.uk; Eli Lilly & Co; Facebook; GE Healthcare; Gilead Sciences; Grunenthal Gmbh; GS1; GSK; HealthUnlocked; Janssen Pharmaceuticals; Janssen-Cilag AS; Johnson Matthey Catalysts; LEO Pharma A/S; Lilly; Lundbeck Pharma A/S; Lupus U K; Mccann Communications Limited; Medicines for Europe; MHRA; MSD; Munroe & Forster Communications; NDA Regulatory Science Ltd; NexGen Healthcare Communications; NSF Health Sciences; Pfizer; Pfizer Italiana Srl; Pfizer Ltd; Pfizer Ltd ; Pulsar; Stevanato Group ; Sun Pharmaceutical Industries; The Conversationalist Agency; ZS Associates ;

FEATURED SPEAKERS

Jacob Flindt

Jacob Flindt

Founder, inforMed.pro
Joao Bocas

Joao Bocas

CEO, Digital Salutem
Lin Lei

Lin Lei

Associate Director Digital Customer Engagement, Teva Pharmaceuticals
Paul Tunnah

Paul Tunnah

CEO, Pharmaphorum media
Roeland van der Heiden

Roeland van der Heiden

Digital Director, AstraZeneca

Emma Sutcliffe

Director Patient Engagement and Innovation, NexGen Healthcare Communications
Emma Sutcliffe

Jacob Flindt

Founder, inforMed.pro
Jacob Flindt

Jacob comes from academic publishing in London, and before that the advertising community in Copenhagen. He brings a variety of skills and experiences gained over the last exiting decade in the lifescience environment, always focusing on improving user experiences and engagements. Not satisfied with the state of digital marketing he left Springer with the aim of improving digital communication by helping companies predict what doctors want to learn. As an industry we must better sense of the massive amounts of engagement data available, thankfully we are in a golden age where the promise of Artificial Intelligence is coming to fruition.

Joao Bocas

CEO, Digital Salutem
Joao Bocas

Wearables Expert, Top 100 Global Digital Health Influencer & Keynote Speaker.

His passion lies in helping others, sharing experiences, transferring knowledge, working collaboratively and passing on the latest innovation trends from the digital health world.

As a thought leader in wearables, digital health, IoT and healthcare innovation, João explores the intersection of technology in modelling business models and shaping consumer behaviour. Also, he analyses the impact of disruptive innovations and shares future trends in the marketplace.

He possesses more than 25 years of hands-on experience in Professional Sport and Corporate environments working with senior management, Boards and executive teams. He has worked in Healthcare, Financial Services, Media, Sporting, Third and Public Sector organisations.
 

Lin Lei

Associate Director Digital Customer Engagement, Teva Pharmaceuticals
Lin Lei

Lin Lei brings with her 10 year of experience in pharmaceutical multichannel management. With a background in marketing and digital Lin is keen to bring a new level of costumer experience thinking into Teva’s marketing mix. Having launched a number of digital initiatives such as social media, live content generation, hybrid meetings she continues to experiment and pursue the best in class solution for the HCP community.

Paul Tunnah

CEO, Pharmaphorum media
Paul Tunnah

Dr Paul Tunnah founded pharmaphorum in 2009, which uses content to help connect the pharmaceutical industry and other healthcare innovators for better health.

www.pharmaphorum.com, and the associated Deep Dive digital magazine, is a leading online destination for pharmaceutical industry news, information and debate. pharmaphorum connect (www.pharmaphorumconnect.com) is a content consultancy bringing strategic and tactical publishing capabilities to pharmaceutical companies and other healthcare organisations.

Dr Tunnah is a recognised author, speaker and industry advisor on content marketing and communications, with a BA in Biochemistry and DPhil in Biological Sciences from Oxford University.

He can be contacted at paul.tunnah@pharmaphorum.com.
 

Roeland van der Heiden

Digital Director, AstraZeneca
Roeland van der Heiden

Roeland van der Heiden leads the AstraZeneca Corporate Affairs Digital team, and is based in Cambridge (UK). He is responsible for corporate digital external communications, including AstraZeneca’s externally facing corporate websites and corporate social media. He is also responsible for the internal digital communication platforms like the intranet, the internal video channel and the internal social platform. Roeland joined AstraZeneca in 2008 as Communications Director in The Netherlands. He has been Communications Lead for the Western Europe Area and Brand Communications Lead for the Europe Region before joining the Global Corporate Affairs team in 2016. Before joining AstraZeneca, Roeland has held several senior Communications positions, e.g. at Baker&McKenzie and at AkzoNobel.

VENUE

Holiday Inn Kensington Forum

97 Cromwell Road , London, United Kingdom

Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

HOTEL BOOKING FORM

SAVE TO


Outlook Calendar  OUTLOOK CALENDAR
Google Calendar  GOOGLE CALENDAR
ICal Calendar  ICAL CALENDAR
Yahoo! Calendar  YAHOO! CALENDAR

Holiday Inn Kensington Forum

97 Cromwell Road
London SW7 4DN
United Kingdom

Holiday Inn Kensington Forum

Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

HOTEL BOOKING FORM

Title

SubTitle
speaker image

Content


Title


Description

Download


WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

Event Title

Headline

Text
Read More

I would like to speak at an event

I would like to attend an event

I would like to sponsor/exhibit at an event

SIGN UP OR LOGIN

Sign up
Forgotten Password?

Contact SMi GROUP LTD

UK Office
Opening Hours: 9.00 - 17.30 (local time)
SMi Group Ltd, 1 Westminster Bridge Road, London, SE1 7XW, United Kingdom
Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
Website: http://www.smi-online.co.uk Email: events@smi-online.co.uk
Registered in England No: 3779287 VAT No: GB 976 2951 71




Forgotten Password

Please enter the email address you registered with. We will email you a new password.

Thank you for visiting our event

If you would like to receive further information about our events, please fill out the information below.

By ticking above you are consenting to receive information by email from SMi.
Full details of our privacy policy can be found here https://www.smi-online.co.uk/privacy-legals/privacy-policy/.
Should you wish to update your contact preferences at any time you can contact us at data@smi-online.co.uk.
Should you wish to be removed from any future mailing lists please click on the following link http://www.smi-online.co.uk/opt-out