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The training session aims to provide participants with the confidence to handle scrutiny from social media users in the most challenging of circumstances and to test their incident response skills and familiarity with social platforms.

H+K’s proprietary online social media training tool, Flight School, allows participants to manage a simulated crisis in real-time. Our software provides a closed, secure environment and faithfully replicates the functionality of the major social media channels, Facebook, YouTube and Twitter, as well as blogs, forums and news sites.

  • Receive industry leading training from top emergency and crisis communications specialists
  • Partake in practical exercise to test your response capability
  • Opportunity to trial stress-test on behalf of your business
  • Benefit simulation based training to enable you to deal with crisis when it strikes


  • Social Media Managers
  • Online Marketing Directors
  • Communications Officers
  • Customer Service Managers
  • Lead Media Relations
  • Heads of Recruitment
  • Digital/ Website Managers
  • Press Officers
  • PR Managers
  • Brand reputation managers 


Workshop LEADER


Hannah Walsh

Senior Consultant , Hill & Knowlton

Hannah Walsh is a senior consultant in Hill+Knowlton
Strategies London’s Issues + Crisis team. A trained
journalist with a background in consumer and corporate
PR, she advises firms in various sectors on a wide range of
reputation issues. She regularly provides senior counsel
to UK-based and global clients, managing high profile
issues and crises, focusing on reputation risk, corporate
and brand positioning.

In addition to providing issues and crisis counsel, Hannah
also devises and delivers large-scale crisis simulations
and trains companies in how to handle communications
in the event of a crisis or emergency, as well as social
media and community management.

Hill & Knowlton

H+K Strategies Issues + Crisis Management team has unrivalled success in protecting and defending brands and organisations. They safeguard the reputation of our clients, who range from global brands, multinationals and public sector organisations to small independents, by deploying meticulous preparation, bespoke training and perfectly-pitched responses to a wide range of audiences


Workshop programme

8:30 Registration & Coffee

9:00 Opening remarks and introduction

Hannah Walsh

Hannah Walsh, Senior Consultant , Hill & Knowlton
View Bio

9:15 Combining, managing and responding to crisis when it strikes

9:45 Flight School (Crisis simulation)

10:05 Morning Coffee

10:20 Flight School (Crisis simulation)

12:00 Debrief

12:30 Close of workshop


Holiday Inn Kensington Forum

97 Cromwell Road
London SW7 4DN
United Kingdom

Holiday Inn Kensington Forum

Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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