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This workshop, presented by Nigel Jones, Terri Judd and Ian Tunnicliffe, will take the participants through a series of short social media and communication exercises. The exercise scenarios are designed to test some of the assumptions underlying military thinking about social media.

By testing assumptions, the exercises will help participants understand how social media changes the ways military personnel have to think about communications and operational planning. l the exercise discussion will explore how social media provides new opportunities and overcomes other barriers when deployed effectively.

• Heads of Marketing
• Public Affairs Officers
• Media Operations Commanders
• Heads of Social Media
• Chiefs of Digital Outreach
• PR Consultants
• Unit Media Team Leaders
• Military Webmasters
• Military Recruitment Specialists
• Heads of Communications Departments
• Managers of Government Relations Departments

Workshop LEADER

keynote-img

Ian Tunnicliffe

Director, Accordance Associates

Ian is a Director at Accordance Associates. He has worked at senior levels on a range of communications research, and media projects in countries across
Asia, Africa and the Middle East. Prior to that he served for 20 years in the British Army.

Accordance Associates

Accordance Associates is an innovative consulting, training and research company that puts people and information at the heart of security. It aims to help organisations and groups align behaviours and attitudes with security and business goals. It brings together substantial practice expertise with systematic rigour. Our associate’s interests and experience draw on their diverse backgrounds as journalists, psychologists, researchers, security and defence staff.

Workshop programme

13:00 Registration and Opening Remarks

13:30 Relationships With Others

Nigel Jones

Nigel Jones, Director, Accordance Associates
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14:00 Security and Risk

Nigel Jones

Nigel Jones, Director, Accordance Associates
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14:30 The Generation of Strategic and Tactical Advantage

Nigel Jones

Nigel Jones, Director, Accordance Associates
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15:00 Afternoon Tea

15:30 Intelligence

Nigel Jones

Nigel Jones, Director, Accordance Associates
View Bio

16:00 The Capability of Multiple Parties in the Conflict

Nigel Jones

Nigel Jones, Director, Accordance Associates
View Bio

16:30 Case Studies and Questions

Nigel Jones

Nigel Jones, Director, Accordance Associates
View Bio

17:00 Closing Remarks and End of Workshop

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Official Media Partner

Supporters

Media Partners


SUAS Global

Official Media Partner
http://www.suas-global.com/

SUAS-Global represents UAV Operators, Manufacturers and Service providers all over the World providing them with an online community, the latest information and updates, valuable resources and benefits as well as 24/7 support. SUAS-Global works directly with regulators and legislators and we have partnered with leading specialist organisations to ensure that we have access to the very latest information and guidance needed by our members. Our team have years of experience as operators, airworthiness experts and successful business owners so we are well placed to assist our members.

Media Partners


Visibility Magazine

Supporters
http://www.visibilitymagazineintl.com

Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.


Combat Aircraft magazine

Supporters
http://www.combataircraft.net

With in-depth editorial coverage alongside the finest imagery from the world’s foremost aviation photographers, Combat Aircraft is America’s best-selling military aviation magazine. With thought-provoking opinion pieces, detailed information and rare archive imagery, Combat Aircraft is your one-stop-source of military aviation news and features from across the globe. Visit www.combataircraft.net for more information.


Social Media Examiner

Supporters
http://www.socialmediaexaminer.com

The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales. Social Media Examiner hosts the popular Social Media Marketing Podcast and the industry's leading physical conference, Social Media Marketing World - http://www.socialmediaexaminer.com


Defense Express

Supporters
http://www.defense-ua.com

Limited Liability Company “DEFENSE EXPRESS MEDIA AND CONSULTING” highlights events in security, defense and military cooperation areas. Regular information products of the company: - Daily News Wire and Analysis on http://www.defense-ua.com; - Weekly newsletter “Ukrainian Defense Survey”; - “DEFENSE EXPRESS” Magazine; - “Ukrainian Defense Review” Magazine (in English); - Book series “Weapons of Ukraine”. Company also provides advice and assistance based on deep analytical skills and knowledge of the conditions and characteristics of Ukrainian military market to companies, government bodies and intermediaries in the implementation of their strategy, relating to finding new partners and interests promoting.


TopSEOs

Supporters
http://www.topseosglobal.com/

The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.


Aviation News

Supporters
http://www.aviation-news.co.uk/

As Britain’s longest established monthly aviation journal, Aviation News is renowned for providing the best coverage of every branch of aviation. Now incorporating Classic Aircraft, each issue features the latest news and in-depth features, plus firsthand accounts from pilots putting you in the cockpit. Covering both modern military and civil aircraft, as well as classic types from yesteryear, it features subjects from World War Two, through the Cold War years to present day. Aviation News brings you the past, present and future of flight.


Air International

Supporters
http://www.airinternational.com

Over the years, AIR International has established an unrivalled reputation for authoritative reporting and coverage across the full spectrum of aviation subjects. With more pages than ever, all still dedicated to commercial and military aviation, we have more correspondents and top aviation writers from around the world, offering even more exciting news, features and stunning photography.


Air Forces Monthly

Supporters
http://www.airforcesmonthly.com

AirForces Monthly magazine is devoted to modern military aircraft and their air arms, it provides the best military aviation news coverage from its global network of correspondents and is essential reading for anyone seeking a well-informed view. AirForces Monthly has built up a formidable reputation worldwide by reporting from places not generally covered by other military magazines.

Holiday Inn Bloomsbury

Coram Street
London WC1N 1HT
United Kingdom

Holiday Inn Bloomsbury

Holiday Inn London-Bloomsbury is just 2 minutes' walk from the Tube at Russell Square station, for speedy connections across the capital. We're 10 minutes by bus from Eurostar connections at St Pancras station, and a 45-minute taxi ride from London Heathrow Airport. Check into your stylish Guest room, air-conditioned and connected to wireless Internet.

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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